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Brand Management

February 17th, 2010

kmickelsen

Repercussions of Bellygate

Unless you’ve been pretty sheltered this week, you’ve probably heard about the Kevin Smith/Southwest Air run in that rang out around the world in media stories and people buzzing with phrases like TTTF (too fat to fly). The director and actor said a pilot ejected him from a Southwest Airlines flight from Oakland to Burbank, saying he didn’t fit properly in a single seat. Smith turned to Twitter, then his SModcast and his blogRead More

February 9th, 2010

kmickelsen

Use Google Reader to Keep Tabs on Competitor Web Sites

Recently Google announced a new feature in Google Reader that lets you create a custom feed to track changes on pages that don’t have their own feed. Read More

February 5th, 2010

kmickelsen

Assessing Your Personal Brand

In the past few years there has been a great deal of talk about personal branding. The difference between now and when Tom Peters first broached this topic, is the rise of social technologies that have made branding not only more personal, but within reach. Read More

February 5th, 2010

kmickelsen

Verizon’s Digital Coupon Marketing Gaffe

Perhaps the folks at Verizon should have done some homework before promoting the launch of its spend-smart digital coupons as “a free digital coupon service for its wireless and FiOS TV customers that can help them save money on their next trip to the grocery store” to avoid stepping in it.
When I read the announcement here and here, my first thought was, big deal, how is this different from what anyone (not just Verizon customers) can do with CellfireRead More

January 4th, 2010

bozell

Peep! Peep!

Peeps…a cultural phenomena. It’s hard to believe they were introduced half a century ago. I totally remember looking forward to them every year in my Easter basket. The lovely sugar-coated gooey goodness. Even though you had to open the entire pack of 12 to get 1 out, and the others solidified in a matter of hours, we loved our Peeps. AND we loved messing with them. We nuked them in the microwave, we put them through torturous “science experiments,” Read More

December 1st, 2009

kmickelsen

One More Thing

Amazing opportunities for transformation exist in the most difficult of times. And it’s those difficult times that can be the catalyst of greatness. Especially for those who can get past their fears and insecurities to take bold steps.
Apple (and Steve Jobs) is the poster child for bold. It seems everywhere you turn today you encounter another story of triumph for Apple, a company that has certainly faced its share of difficulty.
Think about this — Read More

November 20th, 2009

bozell

“The Brand is No Longer Yours”

Good article by Andrew McAfee on the Harvard Business Review blog, discussing the fallacy of centalized brand control and planned messaging in the digital age.
 HBR 11-13-09 Read More

April 25th, 2009

kmickelsen

Twitter Growth Proves Early Adopters Need Not Be Young

Typically those who are younger and more tech savvy have been the key to driving adoption of new technology. While the fastest growing segment of Facebook is now women 55+, and other social networks are graying, their massive growth was largely fueled by the young.  But Twitter, which was launched publicly in August 2006, breaks that mold, and makes us rethink the who and why of technology adoption.
Twitter Users by Age
The majority of Twitter users are 35 years old or older. Read More

March 6th, 2009

bozell

Accenture Hits a Hole in One with new Tiger Campaign

In this challenging economic environment, some corporations will struggle to survive and others will grow to be even stronger. In the recent Wall Street Journal, Accenture did a magnificent job on their Tiger Wood’s ad campaign. This print ad is very relevant to the feeling and emotions that a lot of us are currently going through during economic hardship. Accenture used a very visible, trustworthy celebrity to convey their message in a tactful and unique way. Read More

February 10th, 2009

kmickelsen

The Creation of The Sausage Factory Seminar Series

We’ve create a practical how-to seminar series on a variety of marketing topics because we’ve seen first hand the need for a “preventative medicine” type of approach when it comes to effective marketing techniques being used today.