August 22nd, 2011
Don’t Let the Tech Geeks Mess You Up
In a marketing/communication company like ours there are varying levels of technology knowledge and interest. We have a lot of tech geeks because we do a lot of digital work. They’re great to have around because it seems as though there’s nothing they can’t create; seemingly out of nothing. Read More
July 6th, 2011
A Day in the Life of…Chelsea the Intern
Life has taken a turn for the crazy for the interns at Bozell. Design and content creation for our nonprofit project Creating Captains is underway, deadlines are coming due, and department projects are flying in from every direction. If someone happened to walk into Bozell after hours, they’d most likely see Jordan, the design intern, still slaving away concepting and perfecting his designs. Rob is scarcely seen during the day, as he runs from meeting to meeting, and Joe is always hard at work slaving under the direction of Jordan, the art director for the Creating Captains project, or designing some new poster or DVD case. Jen has officially left our intern ranks after getting hired on full time as a Project Manager, but she’s still considered part of the team and has been assigned to official copywriter for our project. As for me, I’ve been busy learning the process of writing a social media strategy as well as taking over a client blog. Read More
July 5th, 2011
Part 2: Celebrating 90 Years: Branching Out
Bozell & Jacobs, 1930s-1960s
While Bozell & Jacobs (B&J) worked to establish itself as an agency during the 1920s, they became closely associated with its first and largest client, Nebraska Power Company. This led to a reputation as a utility agency and helped win additional utility accounts for the agency.
June 28th, 2011
Reflections of an Intern: Jennifer
The Bozell summer internship has been in full swing for a month now, and words cannot express how it feels to be working for this company. I have actually been an intern since October of 2010 and have always loved the people around here. The summer internship has given me the opportunity to learn more about agency operations through hands on work. It has also given me the chance to get to know four other extremely talented peers. Read More
June 22nd, 2011
Reflections of an Intern: Jordan
As we round out a month at Bozell, I am beginning to know my surroundings and get my footings around the office. I have gotten to know the other interns really well. So well that I would like to share with them what typeface I feel they represent. Read More
June 22nd, 2011
Are You In The Know? The Demographics of Groupon and LivingSocial
Daily deal sites Groupon and LivingSocial saw their audiences approximately triple in the year to April 2011, with gains of 250% and 182%, respectively, according to comScore’s “State of the US Online Retail Economy in Q1 2011” report. But while both play in the same space, differences have emerged in the geographies and demographics of their users, as well as their deployment of display and paid search advertising. Read More
June 16th, 2011
It’s Finally Here
We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone involved. And every year is special. However, this year is extra special, new and exciting. New place, new traffic patterns, new messaging and new processes. It’s like the best of both worlds — new and fresh, but rich in history and tradition. Read More
June 14th, 2011
Reflections of an Intern: Joe
Week three crept up on us fairly fast! We are officially settled into Bozell and have our workloads piling up on us. Each day I walk into the office I am eager to get working (something that is new for me). I have held a fair amount of jobs in my short life and nothing compares to this place. Read More
June 13th, 2011
Department of the Interior Takes Urban Office Space from Tired to Inspired — How Bozell Got Beautiful
Urban. Hip. Inspired. When Bozell announced its plans to relocate from the FNB Business Park to downtown’s Old Market Lofts building, that’s what we envisioned our new office space would be. But, as we soon found out, maintaining a consistent brand image while transitioning from clean corporate cubicles to a gritty downtown warehouse takes a little time.
June 7th, 2011
Behind the Scenes at the Borsheims Engagements Photo Shoot
In late May the Bozell team embarked on a two-day photo and video shoot capturing images for Borsheims’ 2011/2012 Engagements campaign. This is the first time Borsheims has used custom lifestyle photography to create an emotional connection with consumers. The campaign aims at capturing the intimate slice-of-life moments a couple shares every day – from a simple glance to a foot nudge under the breakfast table. These are the little things that create a couple’s forever. And that forever all starts with an engagement ring from Borsheims. Read More