Midlands Business Journal of Greater Omaha, Lincoln, and Council Bluffs, today announced Scott Rowe, partner in charge of digital at Bozell, as one of the winners of their 40 Under 40. The 2012 Midlands Business Journal’s 11th annual 40 Under 40 Awards honors 40 entrepreneurs, executives and business and professional men and women under the age of 40. Rowe, along with the 39 other winners, will be celebrated during an awards breakfast on Friday, December 14th. Read More

This hurricane may go down in history as #Sandy, known as much for its historic impact on social media as it is for its devastating effects on the East Coast. Read More

There were well over 3.5 million tweets last night about the superstorm that hit the East Coast. And that only counts those that included the hashtag #sandy or #hurricanesandy. (Via Topsy) Read More

In a recent issue of our Thinking publication I wrote an article about location based marketing. This post provides further information on that subject.  When I’m traveling and I want to find a good restaurant nearby, I turn to Yelp. The other day I was out shopping and checked in on Foursquare and discovered a special offer from retailer down the street that drew me into that store for the first time. Our smartphones are always with us. And always on. And we use them to make our lives easier — as tools to help us locate and buy  the things we want and need. We also have a growing comfort level of buying things via our phones, as evidenced by the fact that US mobile commerce sales surged 91% in 2011.

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Creative marketing communications firm Bozell today announced the creation of Bozell Books, a new division of the agency that offers strategic book development services for experts, executives and entrepreneurs interested in publishing. Bozell Books is a partnership between Bozell and Erin Reel, founder of Los Angeles-based The Lit Coach and one of the most recognized publishing and editorial consultants in the country. Read More

If Marketing and Promotion can be unpredictable, viral marketing is a total crap shoot. You can have the world’s greatest idea and watch it fizzle and die on the vine, and you can have a goofy notion that takes off and becomes a household word – worldwide. Read More

A letter to Baby Fereday: Lessons from the Bozell Interns

Dear Henry,

I’d like to write to you and say, on behalf of all the Bozell interns, congratulations, you have a great mom. And we’d know, because AnnMarie was kind of like our mom for the first seven weeks of our summer internship. That is, until she was all: “Hey I just met you, and this is crazy, but I’m gonna leave now, to have my baby.”

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This week Scott and Nathan talk about the latest Consumer Reports study that finds Nexflix user have a blow average opinion of the online service. They also discuss Roku’s new agreement with large content publishers and new rumors surrounding Apple releasing their own HD Television.

Bozell’s Grand Prix 

Many wonder what it takes to get accepted into the Bozell Summer Internship program. When applying it is important to complete all of the following (trust me, I’m an intern):

• Have a killer resume to show your experience
• Write a captivating cover letter to show your personality
• List related and completed courses to show what you know
• Compile the perfect portfolio to show your skills
• Answer essays to show how you think
• Get a letter of recommendation to show that someone actually believes in you
• And most important of all…hone your Mario Kart skills to show the world that you’re better than the other interns because how you handle the 64 bit racers is the most important measuring stick of one’s abilities…obviously.

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Is it the future of in-store shopping or just another flash in the pan? Scott and Nathan look at the aisle411 mobile app. Available for iOS and Android, the app aims to change the way you shop in stores by providing a map of where your items are before you even get there. And being the Apple fanboy’s they are, the guys take a little bit of time to talk about the imminent release of OSX Mountain Lion and how it will bring more cohesiveness to the Apple ecosystem.