Are you raw and ready for a little seasoning? Well then, let us spice things up. We’re collecting applications right now for our summer internship program. There are openings in every department, so whatever you want to be, we’ve got a spot for you.

Learn more and apply at bozellintern.com

The game may have been a blowout, but more people watched it than Nielsen initially forecast. According to Nielsen live-plus-same-day data, Fox’s Super Bowl broadcast delivered an average 111.5 million viewers, besting the previous record holder set by NBC in 2012 by the slimmest of margins.

You’ve probably seen a host of top 10s on which spots were best. Read More

I recently attended a webinar about how everything is now health related . The idea is that every brand and service is somehow connected with health, mental or physical. Or at least it should be. Then I saw an article that shares connecting with wellness, responsibility, and empowerment are how to reach Millennials in 2014.

Certainly 2013 had a focus on the Affordable Care Act and its impacts that are already spilling into 2014, but has this translated to a need to discuss everything in terms of health? Read More

We all have our own opinions about what makes for good ads, but there are undeniably some things that tend to crop up over and over again.

An ad can’t be good if it doesn’t get the point across in a way that resonates with and is compelling to the target audience. If it can achieve both of those goals and remain simple – it’s brilliant! Read More

Creative marketing communications firm Bozell received multiple international and local industry awards this fall for public relations, interactive and design. Read More

• 31% of people will be out shopping this weekend, and another 31% are considering it

1. Almost a quarter plan to shop on Thanksgiving day
2. 69% plan to shop on Black Friday
3. 44% plan to shop on Small Business Saturday

• Cyber Monday should break some e-commerce records
• Shoppers, on average, will spend $737.95 on gifts this year
• Women are more likely to shop with a budget
• Tech purchases over this weekend are being called “the new Thanksgiving weekend tradition”
• For many, shopping this weekend is not their preferred time

1. 70% want to avoid crowds
2. 34% feel deals are not as good as advertised
3. 33% prefer to do other things

• 23% of people shop this weekend because it’s tradition
• 90% of shopping parents with smartphones and kids under 13 years old will be using their device to help shop this weekend and almost half will be checking for better prices elsewhere
• Millennials and Hispanics will be the most mobile savvy shoppers this weekend
• The vast majority of shoppers are not waiting for Black Friday to start shopping
• Only 27% will have finished their holiday shopping by December 1

People will be shopping this weekend, and more people than many other weekends throughout the year. They are using the tools available to them and many are trying to be thoughtful about purchases. Is everyone ready for this? We should know by Monday.

Numbers from National Retail Federation, comScore, Consumer Electronic Association, Consumer Reports, IAB, BiTE Interactive, Ipsos, SDL, and American Express

Bozell, a full-service advertising and public relations agency, announces the hires of two new employees. Read More

Deanna Meyler, Ph.D., partner in charge of strategic planning and smartargeting, is presenting at the Corporate Researchers Conference on Thursday, October 17, in Dallas, Texas. The purpose of the conference is to show how insights are maximized through recent case studies and real life experiences. They hope to provide practical applicable solutions to research challenges. Deanna is part of a keynote panel, where she will be one of six speakers sharing their real life stories of how, in their research positions, they encountered challenges and persevered. Read More

Robin Donovan, managing principal at Bozell and author of the award-winning blog Menologues, has been selected to join the Meredith Brand Advocate Program, an exclusive collection of blogs who connect readers to the lifestyle issues they are most passionate about.
Read More

• Adobe recently explored how people use mobile tablets.
• People oscillate use between their smartphone and tablet.
• Global websites are now getting more traffic from tablets than smartphones.

Read More