Instagram has become known as a collection of colorful images and videos published with varying hues. Their updated logo and app now match this vivid community. 

As detailed in Instagram’s blog post on Wednesday, “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.” 

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Creative marketing communications firm Bozell received multiple Service Industry Advertising Awards including a Best of Show award for their work on First National Bank’s Unforgettable Firsts Integrated Campaign. Read More

Traditional definitions of what it means to watch TV are changing. And changing rapidly. Today subscription video-on-demand (SVOD) services are nearing majority penetration of US households, and nearly two-thirds of global respondents in a recent Nielsen study say they watch some form of video-on-demand programming (long- and short-form content). Read More

Magazines were always a big deal to me when I was a kid.  First was Highlights with the hidden picture games and stories.  Eventually Teen, then Seventeen came along.  I felt excited anticipation when the new issue of my favorite magazine arrived in the mail. Read More

Today the Interactive Advertising Bureau (IAB) released its Publisher Ad Blocking Primer, outlining the tactics publishers are successfully employing to persuade users to stop deploying ad blockers. Read More

Today the iconic Facebook “like” button got 5 new emoji friends. Last October Facebook started testing a suite of six complements to the like button: “love,” “haha,” “yay,” “wow,” “sad,” and “angry.” “Yay” didn’t make the cut. Read More

This. Is. Dumb. And it’s things like this that give QR codes such a bad rap. They can be very useful if used appropriately. But to stick a giant one on the back of some truck is just plain dumb. Read More

I’m reading a lot of articles about how the advertisers in the Super Bowl were boring and the ads were weird or boring. These commentaries seem to presuppose that if all the boring ads and companies were not in the way, there would have been brilliance. Does that seem likely? Read More

It’s one of the rites of the New Year: seeing what industry forecasters anticipate for the upcoming year.

Sales Enablement is one the 2016 hot buttons.  It is cited in multiple 2016 B2B Marketing Trends articles, including posts by Knowledge Tree, Business2Community and The Drum. Read More

Bozell is now accepting applications for our summer, fall and spring internships. Applications are being accepted for account service, copywriting, design, media, interactive and public relations. To learn more visit our website: bozell.com/intern