Jimmy Kimmel’s very personal and heartfelt story of his newest family member and ultimate plea for health insurance hit us all in the gut. Whether we know someone who has faced a similar challenge or not, Jimmy made it real. He became someone we know – not just a TV personality. Read More

For years I’ve noticed that there are always stray shopping carts littering the parking lot of one of the grocery stores near me. Yet right up the street, the other grocery store never has stray carts. They are always neatly stacked in the cart corrals. Both stores are in fairly affluent areas, both are nice stores. So I assumed that one store had better staff practices/policies, but I may have assumed wrong. Read More

The dream is to age in the comfort of your own home. Unfortunately, that is merely a dream to many aging individuals. A simple staircase, one they ran up and down ten years ago, becomes an insurmountable obstacle after a couple of falls. As their bodies fail them, their functionality dwindles.   Read More

What’s our obligation as marketers?

I thought about that when a colleague shared this ad for DDT-impregnated wallpaper, for use in your child’s nursery.  Read More

Cranberry Radio host Maria Reitan spoke with our president, Robin Donovan, and CEO, Kim Mickelsen. The trio touched on a variety of subjects, including creative communications, our history as a certified women-owned business, and the age-old question, “Can’t we all just call marketing to women simply marketing?”

Listen in:

Everyone knows that your brand is your public face so when you screw up publicly, you hurt your brand, right? Not necessarily. Brands are far more complicated than that.  Read More

Anyone else out there scratching their heads when it comes to television advertising these days? This is how I see it.

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Innovation has been in the spotlight recently.  Again.   But not in the usual celebratory, award-winning sort of way.  Rather, it was failure to innovate that was getting attention.

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In the college marketing class I taught at Creighton, I used Coke vs. Pepsi brand comparison as part of the curriculum. Based on my studies of the two brands, here’s a quick perspective on the now-viral commercial:  Read More

With so many social media platforms at our immediate disposal, it’s important for brands to thoughtfully choose the best fit for them. Taking the Instagram leap is worth the risk. Read More