I’ve been a perfectionist from day one. In fact, during a routine high school physical, my family doctor said, “Not only do you prefer to have all your ducks in a row, but all feathers have to be laying the same way.”

Nailed it. Read More

This Snickers campaign does grab attention, but let’s not push it. The first several iterations brought a universally known point to the fore: people get crabby when they’re hungry. We all know it and the TV spots did their job. They highlighted the fact in a most amusing way – by portraying the hungry person as a celebrity known for their crankiness, until they take a bite of their Snickers bar. Now they’re extending the campaign. Read More

The internet can create an illusion of interconnectedness. Similar interests (music, sports, pop culture, etc.) connect people. That’s not new news. These connections take a part in shaping our society by creating, merging and shifting subcultures. Since the introduction of the internet and social media, it has become much easier to zone in with those similar to us. Which is fine, to a degree, but it presents this new opportunity to shut out the rest. Read More

Wondering how to transition from classes to a career? Making the jump can be tricky, so here are some networking strategies you can use to find your new life in advertising.

Go to events.

I found out about Bozell’s internship program at Meet the Pros. Read More

The 2018 Bozell summer interns have arrived and we couldn’t be more thrilled about this group!

Bozell’s Summer Internship Program has been around for more than 25 years. In fact, it was started by our current CEO, Kim Mickelsen, back in the 90s. She knew that if we wanted to hire the next generation of talent in advertising, we better help cultivate it, too.

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Bozell, a full-service advertising and public relations agency, has been selected a winner at the 39th Annual Telly Awards. Bozell received six total awards, including one gold, four silver and one bronze. Read More

Fellow marketers. I write to you today with a request.

On a regular basis, I see and hear minor grammatical mistakes in advertisements everywhere. And while the general population may not notice them, they drive us grammar freaks crazy. So, in an effort to keep my people sane, and to make us all look smarter, here are three things that you can keep in mind when you’re writing your next ad. Read More

Recently, an aspiring copywriter asked for some advice on his portfolio. This is what I told him:

Here’s a little feedback, with one caveat: ask five different creative directors for an opinion, and you’ll get five different answers. So take mine with a grain of salt.* Preferably, kosher salt; the rough, coarse kind. Read More

Creative marketing communications firm Bozell received 14 industry awards at the 2018 American Marketing Association (AMA) Omaha Pinnacle Awards on Wednesday, including Best of Show. Fourteen awards was more than any other entering agency or company.  Read More

“You’re about to get Star Treatment”, it says as I’m getting on the plane.

Really?

Is this how you treat a star? First, you clearly let him know where he stands in the pecking order, and it’s not first.  It’s not Platinum, Gold or Silver Elite, either. And if this star wants a seat with extra legroom, well that’s $59.00.  Want to watch an inflight movie? That’s another $6.00. If you want something to eat, choose from the menu and have your credit card ready. Read More