We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone involved. And every year is special. However, this year is extra special, new and exciting. New place, new traffic patterns, Read More

Poor little Tate Dillow (you don’t really believe that name do you?) is Domino’s hired-gun chicken chef. Why do you think he chose to be a chicken chef? Is it because his face resembles a cartoon chicken? Read More

I remember when I subscribed to – and purchased – my first Groupon.  They happened simultaneously when a local tapas restaurant that I’d been dying to try ever since I moved to Omaha offered me 50% off sangria and snack-sized tastes of Spain. The promise of a new dining experience and an inbox regularly filled with great deals seemed almost too good to be true. Read More

Each Spring tens of thousands of Berkshire Hathaway investors land in Omaha from all over the planet for the largest annual shareholder’s meeting in the world. And this year they’ll be welcomed by Berkshire Company, Borsheims, even while they wait for their luggage. A Borsheims branded welcome message is on every baggage carousel at Eppley airport. While baggage carousel advertising is available in a few large cities, it’s still relativity unique and it’s brand new at Omaha’s airport. Read More

I can’t remember the last time I enjoyed a TV ad campaign as much as I do Swiffer’s “What About Love” campaign. The term ‘clever’ has gotten kind of a bum rap in our industry. Why everyone knows that ‘clever’ copy has no substance to it – it’s just a cheap joke and nothing more. Often that’s true, but not in this case. Read More

A 30-second commercial goes by fast. A good one delivers a quick, memorable message. But creating that simple message can be anything but—just ask Nan Pike, Bozell’s broadcast production manager. Nan is the person the creative team trusts to take its concept from paper to full life on the screen.
In the 20-plus years she has managed the production process, Nan has learned how to keep all the people and pieces in line to make sure that every shoot results in powerful material and happy clients. Read More

Facebook has been data mining wall posts and status updates to create relevant ads for a while now, but they are upping the ante to mine real-time conversations to instantly target ads.
If someone posts “Thinking of pizza for dinner” Domino’s could instantly serve up an ad. That potential to be present at the moment someone expresses a desire for something is a very compelling proposition for advertisers.
Facebook is testing the instant ad model among only a small group of users — Read More

This year Bozell is proud to celebrate our 90th year in advertising!  That’s a monumental achievement in any industry, and given the super uber mega competitive nature of advertising, we’re really proud.
Ninety years is a long time, longer than you’d think.  To really put into perspective how long we’ve been in the ad game, here’s just a small sample of some things we’re older than.  You might be surprised.
 
1. Plutonium – 1934
Ok, Read More

When I saw your Fall TV spot I thought it was brilliant! Your model is the quintessential 50-something woman. The one so many of us dream of being. She’s cool and hip – gorgeous with a look of intelligence. I can relate to her!

I shop at Chico’s on occasion but I have steadfastly avoided anything that resembled an “outfit”. I’ve never wanted to be tainted with the slightly dowdy, more mature woman look that I’ve always associated with the brand. Read More

Nobody is a bigger fan of print than I. I planned and bought print for over 20 years. Just today I received an e-mail with this predication: Read More