We constantly hear how if we just follow our passions success will find us. It sounds wonderful, do what you love and you’ll never have to work a day in your life. Blogs, books, and countless articles are published every month stating stories of rare examples that we all strive for. The thought of this message is liberating, but often the reality is pretty unrealistic. Passion is often not enough, you also have to be able to run a business. Read More

I attended a SXSW with Writer and Director Joss Whedon. He has an amazingly quick wit and obvious passion for storytelling. Character development is critical in his writing. He feels that all characters in a film must have a reason to exist. Read More

The topic of video curation here at SXSW brings forth many interesting points. Can computers with powerful algorithms ever truly be able to determine what types of video content people truly want to see? Can they understand what comedy is or even more specifically sarcasm? What about the ability to prank people?  Read More

Market research is always coming up with something new to help understand what people are up to. Measuring emotional arousal via a wristband is a new option to consider.

Read More

An entire city with a cast of thousands are the stars in the latest advertising campaign created for First National Bank by Omaha-based Bozell, a creative marketing communications company, according to Corey Meyer, managing partner. Filmed entirely on location at concerts, baseball games, cultural venues and businesses throughout the city, the campaign titled “Born & Raised” reflects First National Bank’s connection to Omaha spanning more than 150 years.

Read More

Scott Bishope will join a group of presenters for the American Advertising Federation, Omaha’s “20/20 Vision.” Each area advertising, marketing and communication professionals will cover 20 PowerPoint slides in 5 minutes. This fast paced event will let attendees see and hear about a great deal of creative work in a very short amount of time. Scott will be present how Bozell helped Westlake Ace Hardware leverage a cultural trend to connect with a new, hard-to-reach target audience. Read More

Sometimes hanging out can be more useful than it sounds. Google+ has a hangout function that many are experimenting with. According to WebsiteMonitoring.com, Google+ is projected to have 400 million users by the end of 2012 and brands have only been able to build their own page since November of 2011. Many are still unsure how effective the space will be for businesses. Read More

Bozell Wins 30 Awards at 2012 ADDYs Reception

The 2012 ADDYs campaign, “Seeking Killer Work,” turned literal when it crowned Bozell’s Zombie Preparedness Campaign for Westlake Ace Hardware as Best of Show. The Omaha creative agency also earned 29 category awards.

Read More

Story time: I once stayed at a well-known hotel. There were a few things that could have gone differently and, being in marketing and research, I wanted to let them know. When I got home I took the time to find their customer service email and wrote a detailed letter about my experience. I figured I would get a form email saying something about how customers are important and my letter would be read. This came and shortly after another email arrived saying I had shared my thoughts with the wrong department. Really? They hid the right department from my simple online search? Then, the email explained I had to submit my thoughts to the right department, but didn’t explain what department was the right one, or how to reach it. I wrote back and asked how to reach the right department. No answer. Wow. Read More