March 10th, 2012
Learning about creative from Joss Whedon
I attended a SXSW with Writer and Director Joss Whedon. He has an amazingly quick wit and obvious passion for storytelling. Character development is critical in his writing. He feels that all characters in a film must have a reason to exist. Read More
March 10th, 2012
Video Content Curation
The topic of video curation here at SXSW brings forth many interesting points. Can computers with powerful algorithms ever truly be able to determine what types of video content people truly want to see? Can they understand what comedy is or even more specifically sarcasm? What about the ability to prank people? Read More
March 8th, 2012
New-fangled Research Method
Market research is always coming up with something new to help understand what people are up to. Measuring emotional arousal via a wristband is a new option to consider.
March 8th, 2012
Spotlight Shines on City of Omaha In First National Bank Campaign
An entire city with a cast of thousands are the stars in the latest advertising campaign created for First National Bank by Omaha-based Bozell, a creative marketing communications company, according to Corey Meyer, managing partner. Filmed entirely on location at concerts, baseball games, cultural venues and businesses throughout the city, the campaign titled “Born & Raised” reflects First National Bank’s connection to Omaha spanning more than 150 years.
March 2nd, 2012
Scott Bishop to Present at AAF Omaha’s “20/20 Vision” on March 7, 2012
Scott Bishope will join a group of presenters for the American Advertising Federation, Omaha’s “20/20 Vision.” Each area advertising, marketing and communication professionals will cover 20 PowerPoint slides in 5 minutes. This fast paced event will let attendees see and hear about a great deal of creative work in a very short amount of time. Scott will be present how Bozell helped Westlake Ace Hardware leverage a cultural trend to connect with a new, hard-to-reach target audience. Read More
February 17th, 2012
Hanging Out in Google+
Sometimes hanging out can be more useful than it sounds. Google+ has a hangout function that many are experimenting with. According to WebsiteMonitoring.com, Google+ is projected to have 400 million users by the end of 2012 and brands have only been able to build their own page since November of 2011. Many are still unsure how effective the space will be for businesses. Read More
February 13th, 2012
Bozell Zombies Campaign Proves to be Killer as Best of Show at ADDYs
Bozell Wins 30 Awards at 2012 ADDYs Reception
The 2012 ADDYs campaign, “Seeking Killer Work,” turned literal when it crowned Bozell’s Zombie Preparedness Campaign for Westlake Ace Hardware as Best of Show. The Omaha creative agency also earned 29 category awards.
February 8th, 2012
Silence is Deadly
Story time: I once stayed at a well-known hotel. There were a few things that could have gone differently and, being in marketing and research, I wanted to let them know. When I got home I took the time to find their customer service email and wrote a detailed letter about my experience. I figured I would get a form email saying something about how customers are important and my letter would be read. This came and shortly after another email arrived saying I had shared my thoughts with the wrong department. Really? They hid the right department from my simple online search? Then, the email explained I had to submit my thoughts to the right department, but didn’t explain what department was the right one, or how to reach it. I wrote back and asked how to reach the right department. No answer. Wow. Read More
January 26th, 2012
Part 3: Celebrating 90 Years: The Peebler Era
Growing into One of the World’s Largest Agencies
In 1967, Morris Jacobs retired and handed the agency over to his son-in-law, Chuck Peebler. Peebler was determined to see the agency grow, and he wasted no time in setting Bozell & Jacobs on a path of aggressive growth—he acquired his first agency, Emerson Foote, Inc., that same year.
