I have to admit I enjoy the new Ellen commercials for JCP, formally known as JCPenny and JCPenny’s. But, I always like Ellen and her return to the JCP store where she worked as a teenager is just as endearing. Read More

Have you heard our exciting news? Today’s New York Times reports that Bozell is one of only 15 advertising agencies in the country to be featured in the upcoming new AMC Network series “The Pitch.” Read More

Bozell is thrilled to be one of only 15 advertising agencies in the country to be featured in the upcoming new AMC Network series “The Pitch.”  We couldn’t be more proud of the team for their hard work. Read More

Bozell today announced the debut of the QRinkle Management System (qrinkle.com), a newly created solution that offers marketers a simpler way to manage, monitor, measure and modify Quick Response (QR) campaigns. This new addition to QRinkle, the QR Code Generator Tool launched by Bozell last year, allows the user to track, manage and share QR campaigns with multiple codes and destinations over an extended period of time.

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To get us all excited for AMC’s 2-hour season premier of “Mad Men,” AdAge collected much of their historical archives into one page, in order to provide a “peek into the real advertising lives and lessons from the ‘Mad Men’ era.” This page contains a link to a 295-year timeline of what they consider to be the “most important events in American Advertising.” Bozell is included in this timeline, TWICE!  The first time in 1921 as the year we were founded and then again in 1986 when we merged with Kenyon and Eckhardt.

AdAge’s Advertising History page   |   Complete 295-year Timeline

As covered in a slew of other blog posts covering SXSW, there was one tech trend that climbed above the others this year, the geo-location meetup. Think of it as using your mobile phone location for connecting rather than just broadcasting. Read More

I sat in an interesting SXSW panel today called Using Psycology to Increase e-Commerce Conversion. While this may sound like a complex topic, it’s really quite simple…too many companies focus attention only on their competitors to innovate and miss out on other opportunities for better efficiencies because their focus is too narrow.  Read More

One of the more interesting panels I addend at SXSW was titled FutureShop – Virtual QR Stores NFC Receipts and more. The focus of the panel discussion was obviously mobile and how consumers have changed their behaviors. Read More

I was fortunate to get a front row seat to an interesting discussion with Kevin Smith at SXSW. Smith is a screenwriter, director, producer, comic book writer and content creator. He shared enlightening details about his career and childhood. His career has continuously transformed based on his desire to follow his passion as an artist.  Read More

Scott Rowe will present how Bozell helped Westlake Ace Hardware leverage a cultural trend to connect with a new, hard-to-reach target audience. He will discuss the initial research and campaign rationalization as well as the process of how the creative idea came to be. Read More