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May 27th, 2012

Bozell Wins AMC Network’s “The Pitch”

Omaha-based Bozell, a creative marketing communications company, delivered the winning concept in Sunday night’s episode of AMC Network’s “The Pitch” to land a contract with the national Juvenile Diabetes Research Foundation (JDRF). Bozell is among a select group of 15 advertising agencies in the country featured in the new unscripted series.

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May 25th, 2012

MBJ Quotes Kim Mickelsen about Small Business Marketing

For the second week in a row, Kim Mickelsen, one of Bozell’s managing principals, was quoted in the Midlands Business Journal. Today’s article is titled “Marketing trends include more interaction with customers, social media strategies.” This article appeared in a special section about small businesses. To read the entire article, click here.

May 23rd, 2012

Scott Rowe

Episode 5 – YouTube Turns 7, Intrapreneurs, Programming as a Second Language

This week Scott Rowe and Nathan Anderson of Bozell discuss three interesting topics. YouTube turns seven years old. Entrepreneurs have become the heroes of the tech industry but there is a large number of Intrapreneurs who are changing their industries. The duo also discuss secondary primary language. Share your thoughts on the blog or on the Bozell Youtube Channel.

May 18th, 2012

Managing Principal Kim Mickelsen Quoted in MBJ

Kim Mickelsen, one of Bozell’s managing principals, was quoted in today’s Midlands Business Journal for an article titled “Professionals look at newest tech with skeptical eye as mobile, social still reign.” This article appeared in a special section about marketing, advertising and promotions. To read the entire article, click here.

May 14th, 2012

Scott Rowe to Speak at the PRSA Nebraska Luncheon on May 15, 2012

Scott will share his knowledge and expertise about Facebook Timeline, Google+, Pinterest and the other social media options during the Public Relations Society of America Nebraska May luncheon. In this session entitled “So Many Tools, So Little Time,” Scott will help explain the challenges and opportunities associated with each.

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May 14th, 2012

Scott Rowe

Episode 4 – iOS 6 & Google Maps, Streaming Video, iPads Mobile Retail Revenue

This week Scott Rowe and Nathan Anderson of Bozell discuss three interesting topics. When iOS 6 is released Apple will no longer be leveraging Google Maps data. Streaming entertainment has increased dramatically and traditional cable networks are beginning to require cable subscription verification in order to allow online video streaming. On the mobile sales front they guys will discuss how iPads have now become responsible for 4% of total retail revenue. Share your thoughts on the blog or on the Bozell Youtube Channel.

May 8th, 2012

Deanna Meyler, Ph.D, Speaking to Rebuilding Together on May 8, 2012

Bozell’s Deanna Meyler, Ph.D., will be speaking at the end of year celebration for Rebuilding Together board members. She will share her knowledge of how Rebuilding Together, a local non-profit, can successfully utilize social media.

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May 7th, 2012

Bozell Promotes Chris Tipton to Associate Creative Director – Digital

Creative marketing communications firm Bozell today announced the promotion of Chris Tipton to associate creative director – digital. In this newly created role, he will oversee all digital creative projects from concept through completion, and ensure creative consistency and integrity throughout integrated marketing campaigns.

 

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May 2nd, 2012

Scott Rowe

Episode 3 – Google Drive, Microsoft Deals, and Pinterest


In the third episode of Eternal Beta, Scott Rowe and Nathan Anderson shake it up a little bit and discuss three hot digital topics…Google Drive, Microsoft’s new deal with Barnes & Noble, and Pinterest.  Google has a new document storage product called Drive. Will it be able to make a splash in this heavily competitive market? Microsoft has a shiny new partnership with retailer Barnes & Noble. This deal shot Barnes & Noble stock through the roof, but what effect will it have on Microsoft’s patent disputes? Lastly the guys share their thoughts on Flickr’s new sharing ability with Pinterest. Very interesting indeed.  Share your thoughts on the blog or on the Bozell Youtube Channel.

Click HERE to check out previous episodes of Eternal Beta.

May 1st, 2012

dmeyler

What’s a Gumroad?

“Sell where you share.” Online anyway.

Gumroad is a new online sales portal that only charges a small amount to use the services. According to the website, it’s a fixed fee of 25 cents plus a 5% charge of sale price per item sold. However, there is no monthly fee and each product gets a custom product URL. If the item doesn’t sell, no one loses any additional money. Although the product producer might experience some embarrassment without sales because the only way anyone knows about an available product is when the producer shares the URL. There is no store, virtual or otherwise, to explore, but content can be shared in all online social spaces. Read More