Bozell’s behind the scenes of AMC’s The Pitch.

The Pitch is AMC’s new original docu-series where two advertising agencies go head-to-head to compete for a piece of real business. Of the 26,000 agencies in the world, Bozell was one of 15 agencies chosen to participate.

Bozell’s main concern with doing the show was that the agency would not be portrayed accurately. Without control of the final edit, there were no guarantees. But Studio Lambert, the show’s producer and creator of CBS’s Undercover Boss, helped convince the managing partners that they would merely document behind-the-scenes agency activity. After much trepidation, the partners decided, win or lose, this would be a good opportunity to show the rest of the country that smart, creative thinking is alive and well in the Midwest.

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Omaha-based Bozell, a creative marketing communications company, delivered the winning concept in Sunday night’s episode of AMC Network’s “The Pitch” to land a contract with the national Juvenile Diabetes Research Foundation (JDRF). Bozell is among a select group of 15 advertising agencies in the country featured in the new unscripted series.

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For the second week in a row, Kim Mickelsen, one of Bozell’s managing principals, was quoted in the Midlands Business Journal. Today’s article is titled “Marketing trends include more interaction with customers, social media strategies.” This article appeared in a special section about small businesses. To read the entire article, click here.

This week Scott Rowe and Nathan Anderson of Bozell discuss three interesting topics. YouTube turns seven years old. Entrepreneurs have become the heroes of the tech industry but there is a large number of Intrapreneurs who are changing their industries. The duo also discuss secondary primary language. Share your thoughts on the blog or on the Bozell Youtube Channel.

Kim Mickelsen, one of Bozell’s managing principals, was quoted in today’s Midlands Business Journal for an article titled “Professionals look at newest tech with skeptical eye as mobile, social still reign.” This article appeared in a special section about marketing, advertising and promotions. To read the entire article, click here.

Scott will share his knowledge and expertise about Facebook Timeline, Google+, Pinterest and the other social media options during the Public Relations Society of America Nebraska May luncheon. In this session entitled “So Many Tools, So Little Time,” Scott will help explain the challenges and opportunities associated with each.

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This week Scott Rowe and Nathan Anderson of Bozell discuss three interesting topics. When iOS 6 is released Apple will no longer be leveraging Google Maps data. Streaming entertainment has increased dramatically and traditional cable networks are beginning to require cable subscription verification in order to allow online video streaming. On the mobile sales front they guys will discuss how iPads have now become responsible for 4% of total retail revenue. Share your thoughts on the blog or on the Bozell Youtube Channel.

Bozell’s Deanna Meyler, Ph.D., will be speaking at the end of year celebration for Rebuilding Together board members. She will share her knowledge of how Rebuilding Together, a local non-profit, can successfully utilize social media.

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Creative marketing communications firm Bozell today announced the promotion of Chris Tipton to associate creative director – digital. In this newly created role, he will oversee all digital creative projects from concept through completion, and ensure creative consistency and integrity throughout integrated marketing campaigns.

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In the third episode of Eternal Beta, Scott Rowe and Nathan Anderson shake it up a little bit and discuss three hot digital topics…Google Drive, Microsoft’s new deal with Barnes & Noble, and Pinterest.  Google has a new document storage product called Drive. Will it be able to make a splash in this heavily competitive market? Microsoft has a shiny new partnership with retailer Barnes & Noble. This deal shot Barnes & Noble stock through the roof, but what effect will it have on Microsoft’s patent disputes? Lastly the guys share their thoughts on Flickr’s new sharing ability with Pinterest. Very interesting indeed.  Share your thoughts on the blog or on the Bozell Youtube Channel.

Click HERE to check out previous episodes of Eternal Beta.