Creative marketing communications firm Bozell today announced the promotions of Deanna Meyler, Ph.D. and Duane Siebler to managing partner. Read More

Creative marketing communications firm Bozell today announced the agency received multiple interactive and design awards. QRinkle, the agency’s custom-designed QR Code Generator Tool, won “Best Interactive Services Website” from the Web Marketing Association’s 2012 WebAwards. Bozell also received “Standard of Excellence” awards for its website redesigns for Blue Cross and Blue Shield of Nebraska and Right At Home. In addition, Bozell received “Silver Awards” from the International Academy of Visual Arts’ 2012 W³ Awards for QRinkle and its redesign of the Westlake Ace Hardware website. Read More

In a recent issue of our Thinking publication I wrote an article about location based marketing. This post provides further information on that subject.  When I’m traveling and I want to find a good restaurant nearby, I turn to Yelp. The other day I was out shopping and checked in on Foursquare and discovered a special offer from retailer down the street that drew me into that store for the first time. Our smartphones are always with us. And always on. And we use them to make our lives easier — as tools to help us locate and buy  the things we want and need. We also have a growing comfort level of buying things via our phones, as evidenced by the fact that US mobile commerce sales surged 91% in 2011.

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The unemployment rate among people ages 20 to 24 is 13.5%. This number is significantly higher than the approximate 7.8% nationwide. The underemployment rate is theorized to be even higher, but an actual number is hard to pin. One estimate is that 53% of recent college graduates are unemployed or underemployed. In addition, recent graduates have, on average, $25,000 in student loan debt. To marketers, these numbers are discouraging at best. Read More

Nathan Anderson, information architect at Bozell, is scheduled to speak at the American Advertising Federation of Omaha’s 6 in 60 event on Tuesday, October 23, 2012. This month’s topic will be “Is your marketing smart enough for smart phones?” Six presenters will each cover the topic for 10 minutes. This allows you hear from different area advertising, marketing and communication professionals in a fast paced environment that will let you see and hear about a great deal in a very short amount of time. The first hour of the event will focus on the guest presenters and the second hour will be open for conversation, discussion and networking. Read More

Lots of different kinds of people love fashion; to watch, to talk about, to wear. Unfortunately, for some, wearing new fashion trends can be difficult during the current economic situation. This is particularly true for Millennials. Many Millennials are just starting their careers and others are having trouble finding jobs. Consequently, it should not be surprising to see more solutions, such as swapping, enabling access to newer fashions. Although the act of swapping clothes with friends has been implemented for generations, we are now seeing swapping opportunities materialize on a larger scale. Read More

Creative marketing communications firm Bozell today announced the creation of Bozell Books, a new division of the agency that offers strategic book development services for experts, executives and entrepreneurs interested in publishing. Bozell Books is a partnership between Bozell and Erin Reel, founder of Los Angeles-based The Lit Coach and one of the most recognized publishing and editorial consultants in the country. Read More

If Marketing and Promotion can be unpredictable, viral marketing is a total crap shoot. You can have the world’s greatest idea and watch it fizzle and die on the vine, and you can have a goofy notion that takes off and becomes a household word – worldwide. Read More

There is still debate as to if we have moved beyond recession. Some say the worst is yet to come and others feel the signs are very good that we have moved on. Meanwhile, many people still feel they need to be thoughtful about how they spend. Read More

We love music and there is a scientific reason why. It creates dopamine in our brains.

No wonder music is so ubiquitous. Certainly musical tastes are influenced by culture, age, and personal preferences, but the outcome of pleasure is universal. Read More