Creative marketing communications firm Bozell received multiple industry awards at the 2014 Public Relations Society of America (PRSA) Nebraska Paper Anvil Awards Gala on Wednesday. Read More

Bozell, a full-service advertising and public relations agency, announced the appointment of three new employees to account service, interactive and internal divisions. Read More

Bozell Digital Team Launches Educational iOS App to Help Students
Learn Science from Scientists through Science Explorer by Visionlearning

Bozell, a full-service advertising and public relations agency, created a new iOS app for its client, Visionlearning. “Science Explorer by Visionlearning” is an educational app with science-focused content for high school and undergraduate level students.

The Bozell in-house digital team constructed the app, which is now available in the Apple App Store. Read More

Bozell, a creative marketing communications firm, grows its workforce by announcing the hire of four staff members including financial project management and creative positions. Read More

The easy answer is “yes.”

The social media scene is the place to be for interesting and engaging consumer marketing. Do social media’s benefits translate to B2B communications? Of course. Behind every “B” is a person, and last we checked people still like interesting and engaging things. Read More

AAF Omaha announces the winners for Ad Pro and Ad Rookie of the Year. Michael Johnson and Sarah Pieper will be recognized and awarded for their respective nominations at AAF Omaha’s BOOM! Roasted Awards Dinner on November 6 at 6:00 pm. The event will also feature the Roast of Mark Carpenter, Partner/Vice President of Creative Strategy & Production Services at SKAR Advertising. Carpenter is an AAF Omaha board member and currently serves as AAF Omaha’s Nebraska ADDYs co-chair. The Boom! Roasted Award Dinner will be held at the Pizza Shoppe Collective in Benson. Read More

Award-winning Campaign Remembered

More than four decades have passed since C.W. McCall first pulled his 18-wheeler into the Old Home Filler-Up an’ Keep-on-a-Truckin’ Café, but Bill Fries recalls the story behind the award-winning campaign as though it happened yesterday.

As senior vice-president and creative director at Bozell & Jacobs, which later became Bozell, Fries was the driving force behind the acclaimed TV commercials that in June of 1974 were voted the best advertising campaign in the nation by an international panel of judges for the Clio Awards. Now living in Ouray, Colorado, Fries was writer, creative director, voice talent and producer of the Old Home commercials, which became a phenomenon during the mid-1970s.
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Facebook has decided to change an important rule around brand-sponsored contests. Changing rules is not surprising since Facebook is consistently evolving. However, there are implications to how success and failure of contests may have been measured in the past.

Up to this point, contests have been a great opportunity to gain Facebook “Likes.” Often times, one of the rules to enter a contest was to first “Like” the brand page. First “Liking” has not been required, but if trying to gain an audience, this was one tactic to capture potentially interested people for your message. Read More

I tweet, Facebook, and blog about restaurants on a regular basis, but I don’t Yelp. I’m not sure why other than the fact that I don’t really use Yelp to help me find places to visit. The few times I have used it have been disappointing, probably because I am very picky.  Translation: I’m vegan and in the past the network has not been as helpful for my goals.

A couple weeks ago I was at one of my favorite local restaurants and the owner said his vegan cake would be at the Yelp party in a few days. Yelp party? What’s that? He gave me a flyer and explained that several local restaurants would be there and all were asked to have vegan options for guests. In addition, the event was an opportunity to help raise money for a local nonprofit that I like. I was in! Read More

There are millions of dollars worth of wrinkle reducing products out there. And there are millions of dollars working to promote them.

In order to conduct my own very scientific experiment on various wrinkle reducing products, I first had to search for folks with wrinkles (denial is really a remarkable thing – isn’t it?). Read More