Today the Interactive Advertising Bureau (IAB) released its Publisher Ad Blocking Primer, outlining the tactics publishers are successfully employing to persuade users to stop deploying ad blockers. Read More

Today the iconic Facebook “like” button got 5 new emoji friends. Last October Facebook started testing a suite of six complements to the like button: “love,” “haha,” “yay,” “wow,” “sad,” and “angry.” “Yay” didn’t make the cut. Read More

Creative marketing firm Bozell received several industry awards at the 2016 American Advertising Awards-Nebraska Banquet, which took place on Saturday, Feb. 20, at the Scottish Rite Masonic Center in Omaha. Read More

This. Is. Dumb. And it’s things like this that give QR codes such a bad rap. They can be very useful if used appropriately. But to stick a giant one on the back of some truck is just plain dumb. Read More

I’m reading a lot of articles about how the advertisers in the Super Bowl were boring and the ads were weird or boring. These commentaries seem to presuppose that if all the boring ads and companies were not in the way, there would have been brilliance. Does that seem likely? Read More

It’s one of the rites of the New Year: seeing what industry forecasters anticipate for the upcoming year.

Sales Enablement is one the 2016 hot buttons.  It is cited in multiple 2016 B2B Marketing Trends articles, including posts by Knowledge Tree, Business2Community and The Drum. Read More

Creative marketing communications firm Bozell received fifteen industry awards at the 2015 Public Relations Society of America (PRSA) Nebraska Paper Anvil Awards Gala – more than any other agency. Read More

Bozell is now accepting applications for our summer, fall and spring internships. Applications are being accepted for account service, copywriting, design, media, interactive and public relations. To learn more visit our website: bozell.com/intern

In the wake of this week’s San Bernadino shootings there are many remaining questions. Was this an act of interoffice violence, terrorism or both? Pundits seem to be all over the map on this one. Apparently the main shooter was attending the office Christmas party cum bloodbath and left, only to return with his wife and a small arsenal. The rest is history. Read More

The Advertising Age article, One Marketing Metric to Rule Them All? Group Believes It Has One is if not the latest, one of many recent pieces published about some of the wonders new technology and media can offer: increasingly precise and real-time measurements of the impact of marketing and advertising initiatives.

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