There are so many factors that can come into play for an agency to be successful with their clients. Things like well-thought-out plans that exceed expectations, proper budget management and developing programs that have a high ROI are a few that come to mind. A very underrated and sometimes forgotten aspect of business is the importance of small talk. Read More

Whether you’ve just entered the advertising game or you’re hoping/planning on it, here are a few pieces of advice I personally think you should know before you commit your entire career.

You need to be resilient.

Man, oh man, is this industry a rollercoaster of amazing, kick-ass highs and gut-punching, hand-me-the-bottle lows. Read More

“You’re such a Millennial.”

It’s a phrase that can have a slew of conotations and can often be heard echoed throughout office spaces, coffee shops and public spaces alike.

But now, you’ll be hearing “You’re such a Gen Z,” and as a member of Gen Z, I suggest you don’t take it lightly. Why you ask? Because by 2020 the working Gen Z population will reach 2.56 billion and we’re here to make an impact. Read More

With great power comes great responsibility.” – Uncle Ben, Spiderman

Thanks to the internet, a seemingly never-ending social unrest, and our ability to make a global impact with just a few keystrokes, consumer power is at its height.

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I’ve been a perfectionist from day one. In fact, during a routine high school physical, my family doctor said, “Not only do you prefer to have all your ducks in a row, but all feathers have to be laying the same way.”

Nailed it. Read More

This Snickers campaign does grab attention, but let’s not push it. The first several iterations brought a universally known point to the fore: people get crabby when they’re hungry. We all know it and the TV spots did their job. They highlighted the fact in a most amusing way – by portraying the hungry person as a celebrity known for their crankiness, until they take a bite of their Snickers bar. Now they’re extending the campaign. Read More

The internet can create an illusion of interconnectedness. Similar interests (music, sports, pop culture, etc.) connect people. That’s not new news. These connections take a part in shaping our society by creating, merging and shifting subcultures. Since the introduction of the internet and social media, it has become much easier to zone in with those similar to us. Which is fine, to a degree, but it presents this new opportunity to shut out the rest. Read More

Wondering how to transition from classes to a career? Making the jump can be tricky, so here are some networking strategies you can use to find your new life in advertising.

Go to events.

I found out about Bozell’s internship program at Meet the Pros. Read More

The 2018 Bozell summer interns have arrived and we couldn’t be more thrilled about this group!

Bozell’s Summer Internship Program has been around for more than 25 years. In fact, it was started by our current CEO, Kim Mickelsen, back in the 90s. She knew that if we wanted to hire the next generation of talent in advertising, we better help cultivate it, too.

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Bozell, a full-service advertising and public relations agency, has been selected a winner at the 39th Annual Telly Awards. Bozell received six total awards, including one gold, four silver and one bronze. Read More