We talk a bit around here about the new dialogue that happens between companies and their customers – and between the customers themselves. Things are definitely changing out there – and I don’t think anyone’s really debating that anymore. Participate or get out. What I’m enjoying right now is the proliferation of the satirical online personality and the conversations these folks are starting.

In this day and age of eco and green awareness…we have some interesting things going on. Farmers Markets are becoming more and more popular, doubling and tripling in size, organic sections of regular grocery stores are becoming the norm, and even though mega super-stores such as Whole Foods exist, there still seems to be a LOT of room for more of the same.
One of my favorite producers and dear friends, Alan Siegel of November Films: http://www.novemberfilms.com/, Read More

There’s no doubt that sometimes the ties that bind us together are somewhat odd.  While doing some project research tonight I stumbled upon a wiki (actually a series of them) I hadn’t seen before, but I’ll sure go back again, and may well become a contributor because I laughed out loud (in my kitchen…all alone…with my cat staring at me oddly).
Although I started my night on a business mission to gather data and insights to build a audience segment model,  Read More

You missed out on something special if you weren’t able to attend the first Big Omaha conference last Friday.  Unlike many business, tech and web conferences I’ve attended over the years, this one left the hype, posturing and egos at the door.  Even with the stellar line up of big name presenters like Jason Fried, 37Signals (Basecamp), Gary Vaynerchuk, Wine Library TV, Micah Baldwin, Lijit Networks, Read More

Chuck had a profound impact on Bozell…not only in who we were, but in who we are today.  Because of Chuck:

We have a culture of collaboration.
We have always been media neutral (well before everyone else started talking about it, we were living it.)
Strategy that gets results drives this company.
Advertising never had a bigger role than other solutions.
There never was an “above/below the line” mentality.
We solve problems, not sell stuff.
Smart, Read More

Typically those who are younger and more tech savvy have been the key to driving adoption of new technology. While the fastest growing segment of Facebook is now women 55+, and other social networks are graying, their massive growth was largely fueled by the young.  But Twitter, which was launched publicly in August 2006, breaks that mold, and makes us rethink the who and why of technology adoption.
Twitter Users by Age
The majority of Twitter users are 35 years old or older. Read More

So, I think one of the very few first posts I made was about the tragedy of the Tropicana Orange Juice redesign. Like, why mess with a good thing, right? Especially when it is a few steps down from whence it came. The only thing it had going for it was the realistic looking “orange fruit” screw top. Otherwise, it looked plain label, generic and when you are asking a premium penny for that particular brand of OJ, Read More

I thought this story was just too good to pass up.  According to AdAge.com, Colonel Sanders (KFC) is hitting the streets of Louisville, Ky filling up the cities potholes.  This isn’t mandatory probation work or anything, but in fact KFC is using this goodwill effort as part of their marketing strategy.  So what’s the catch?  After the pothole is filled, a large KFC decal is overlaid onto the pavement. 

KFC uses the latest take on cause-marketing to build brand equity and enhance their reputation.  Read More

Anyone get it? What about Chocolate Rain? Or how about Hampster Dance? Techno Viking? Monkey Sniffs Finger? LOLCATS? Mentos & Diet Coke? Peanut Butter Jelly Time? Star Wars Kid? I really could go on for days. I will save you the pain (and time) and end it now.

According to Technorati’s State of the Blogosphere, blogs receive 77.7 million unique visits a month. Technorati also states that 184 million people worldwide have started a blog. It is no secret that businesses have the opportunity to connect with a lot of potential customers via blogging.

One question that I hear a lot, goes a little like this: I want to get our company blogging, but how can I convince the c-suite that this is a valuable source of their time and money during these tough economic times?