Well it is certainly that time of year again. That time of year when we put the call out to all students past and present. If you want to learn the ins and outs of a marketing agency, check us out. We are offering paid summer internships for one lucky copywriter, social media planner, art director, web developer, public relations practitioner, account service coordinator and media specialist.
As a Bozell intern, you won’t get the creative director coffee. Read More

Amazing opportunities for transformation exist in the most difficult of times. And it’s those difficult times that can be the catalyst of greatness. Especially for those who can get past their fears and insecurities to take bold steps.
Apple (and Steve Jobs) is the poster child for bold. It seems everywhere you turn today you encounter another story of triumph for Apple, a company that has certainly faced its share of difficulty.
Think about this — Read More

A National Retail Federation survey conducted over the weekend confirms the expected: more people spent less. According to NRF’s Black Friday shopping survey, conducted by BIGresearch, 195 million shoppers visited stores and websites over Black Friday weekend, up from 172 million last year. However, the average spending over the weekend dropped to $343.31 per person from $372.57 a year ago. Total spending reached an estimated $41.2 billion.
I braved the crowds Friday and a day with my mother-in-law to spend my fair share — Read More

Good article by Andrew McAfee on the Harvard Business Review blog, discussing the fallacy of centalized brand control and planned messaging in the digital age.
 HBR 11-13-09 Read More

It feels as though things are getting better – right?  To some – but to others it’s about weathering the storm and hunkering down for the tail of the hurricane.  We don’t know for sure which applies to us and it’s all kind of fuzzy anyway.  But there are some signs that will genuinely tell us that consumer confidence is on an upswing and isn’t that the key indicator that things are headed in the right direction?  Read More

I made two stops at the major home improvement chains yesterday. We’re looking for some miscellaneous window/door/cabinet hardware and what we have found at the Big Stores is essentially the same stuff from various manufacturers with slight variations. Sadly, not exactly what I was looking for. What I did find is inspiration.

Growing up we made intricate paper ornaments for the holidays.  Sort of a tradition in my Danish family, we all learned to use very small, very sharp scissors at a very young age.  We’d spend hours creating a pattern, tracing it on to acetate to create a template and then cutting and sewing the paper ornaments for our tree and to give to friends and family.  From the classic Danish woven heart to lacy trees to angels. Read More

Normally I’d have been impatient and irritated. But tonight curiosity got the better of me as I stood waiting in the grocery store checkout line behind a woman with the biggest stack of coupons I’d ever seen.  Yes, I’m an admitted geek when it comes to observing consumer behavior (most of us in marketing are), but tonight I wasn’t the only one watching.  See this woman was making it clear to all those around her that she was getting her entire cart of groceries for under $15. Read More

In this age of technology it is a known fact that “they” know more about us than we would ever care to have them know.  Does that mean Big Brother is here?  In some ways you have to admit that he is, but in other ways there is an alarming lack of corporate watchdogs guarding the rep of famous, or infamous, brands.
Social media 101 tells us that you have to get in there and know what is being said about your brand.  Read More

In celebration of Omaha’s Fashion week – I set aside some extra time to finally read the massive September and not so massive October issues of Vogue…it was the best feeling in the world, to sit in my raggedy Old Navy pajama pants and a tank that dates back to 1990, blasting myself thousands of miles away to the runway shows of the future – Fall/Winter 2009 London.
I was wrapping up the typical experience of reading a fashion magazine. Read More