“Sell where you share.” Online anyway.
Gumroad is a new online sales portal that only charges a small amount to use the services. According to the website, it’s a fixed fee of 25 cents plus a 5% charge of sale price per item sold. However, there is no monthly fee and each product gets a custom product URL. If the item doesn’t sell, no one loses any additional money. Although the product producer might experience some embarrassment without sales because the only way anyone knows about an available product is when the producer shares the URL. Read More

Last week saw the announcement of Pinterest as the third most popular social network in the United States. This means the longstanding number three spot holder, LinkedIn, is now sitting in fourth place. Over a third of all online consumers are aware of at least one of the most popular social image sharing sites with Pinterest the most common, and a quarter of these people have purchased something they saw on one of these sites (article here). Read More

In the final recap video for the 2012 SXSW, the Scott’s discuss if advertising agencies should begin to act more like technology startup companies. There are many digital agencies who are weighing whether or not to jump into creating their own products or to remain in the same business model of waiting for their clients to assign projects. The Scott’s go over both the positive aspects and challenges that this could bring an advertising agency. Read More

Flash mobs are relatively familiar to most people these days. Groups of seemingly regular people blend into their environment until the right moment when they start to do something different such as dance, sing, pretend to die, or build something. Sudden dancing and singing or other pleasant change often happily surprises unwitting onlookers. Having participated in a couple flash mobs, they are also a lot of fun for the people who know what is happening. There are lots of great examples, Read More

I have to admit I enjoy the new Ellen commercials for JCP, formally known as JCPenny and JCPenny’s. But, I always like Ellen and her return to the JCP store where she worked as a teenager is just as endearing. Read More

As covered in a slew of other blog posts covering SXSW, there was one tech trend that climbed above the others this year, the geo-location meetup. Think of it as using your mobile phone location for connecting rather than just broadcasting.

One of the more interesting panels I addend at SXSW was titled FutureShop – Virtual QR Stores NFC Receipts and more. The focus of the panel discussion was obviously mobile and how consumers have changed their behaviors. Read More

I was fortunate to get a front row seat to an interesting discussion with Kevin Smith. Smith is a screenwriter, director, producer, comic book writer and content creator. He shared enlightening details about his career and childhood. His career has continuously transformed based on his desire to follow his passion as an artist.

Market research is always coming up with something new to help understand what people are up to. Measuring emotional arousal via a wristband is a new option to consider.
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Sometimes hanging out can be more useful than it sounds. Google+ has a hangout function that many are experimenting with. According to WebsiteMonitoring.com, Google+ is projected to have 400 million users by the end of 2012 and brands have only been able to build their own page since November of 2011. Many are still unsure how effective the space will be for businesses. Read More