Scott Rowe, partner in charge of digital marketing, will speak at the American Marketing Association of Kansas City luncheon on Tuesday, January 22.  He will discuss the mystery behind the technology of QR codes and show some examples of how marketers are currently using them to develop successful campaigns. He will also discuss methods to effectively track and report on your QR code campaigns. Read More

Scott Rowe is speaking to a marketing class at his alma mater, the University of Nebraska Kearney, on Thursday, November 29, 2012. He will discuss agency life and marketing in the real world. Scott is Bozell’s partner in charge of digital. He is a digital marketing strategist who creates online marketing features that transform his clients’ ability to interact with and engage their audiences. His solutions have maximized digital dialogues for clients such as Mooney Aircraft, Timex and M&M Mars. Prior to Bozell, Scott worked as a photojournalist for a CBS affiliate. He now works on a variety of clients, including First National Bank, First National Technology Solutions, National Student Loan Program, Creative Marketing, CARSTAR, Right at Home, Tate & Lyle, Alegent Health Systems, YWCA, College World Series and Mooney Aircraft. Scott graduated from the University of Nebraska – Kearney with a major in journal broadcast and a minor in organizational communications.

Nathan Anderson, information architect at Bozell, will be participating in DACUM (Develop A CurriculMM) at Western Iowa Tech Community College (WIT) in Sioux City, Iowa. During DACUM, the team will work on the development of their curriculum. They will be discussing what kind of program competencies and skill sets WIT needs to teach in order to create programs that include social media, marketing, graphic and web design, along with other design related venues. Read More

Midlands Business Journal of Greater Omaha, Lincoln, and Council Bluffs, today announced Scott Rowe, partner in charge of digital at Bozell, as one of the winners of their 40 Under 40. The 2012 Midlands Business Journal’s 11th annual 40 Under 40 Awards honors 40 entrepreneurs, executives and business and professional men and women under the age of 40. Rowe, along with the 39 other winners, will be celebrated during an awards breakfast on Friday, December 14th. Read More

Creative marketing communications firm Bozell today announced the promotions of Deanna Meyler, Ph.D. and Duane Siebler to managing partner. Read More

Creative marketing communications firm Bozell today announced the agency received multiple interactive and design awards. QRinkle, the agency’s custom-designed QR Code Generator Tool, won “Best Interactive Services Website” from the Web Marketing Association’s 2012 WebAwards. Bozell also received “Standard of Excellence” awards for its website redesigns for Blue Cross and Blue Shield of Nebraska and Right At Home. In addition, Bozell received “Silver Awards” from the International Academy of Visual Arts’ 2012 W³ Awards for QRinkle and its redesign of the Westlake Ace Hardware website. Read More

Nathan Anderson, information architect at Bozell, is scheduled to speak at the American Advertising Federation of Omaha’s 6 in 60 event on Tuesday, October 23, 2012. This month’s topic will be “Is your marketing smart enough for smart phones?” Six presenters will each cover the topic for 10 minutes. This allows you hear from different area advertising, marketing and communication professionals in a fast paced environment that will let you see and hear about a great deal in a very short amount of time. The first hour of the event will focus on the guest presenters and the second hour will be open for conversation, discussion and networking. Read More

Creative marketing communications firm Bozell today announced the appointment of three new employees to its brand navigation, creative and interactive divisions. Bozell specializes in advertising, digital marketing, social media, public relations and technology solutions for clients including First National Bank, Borsheims, College World Series of Omaha, Inc., Blue Cross and Blue Shield of Nebraska, Right at Home and Catholic Charities.
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Omaha-based Bozell was one of only 15 advertising agencies in the country to be featured in the new AMC Network series “The Pitch.” Cameras followed Bozell for 10 days, capturing brainstorming, planning, concepting and much more as they prepared to go head-to-head against another agency for a piece of real business. Come to hear the inside scoop from Kim Mickelsen, managing principal, and Scott Rowe, partner in charge of digital. They will answer your questions and talk about their experiences during the filming as well as their thoughts before and after the show aired.

For more information, or to RSVP for the event, visit aaflincoln.org.

Steve Kuegler, partner in charge of Bozell Smartargeting, will be presenting at the Holidynamics annual conference on July 27. Holidynamics is an Omaha-based holiday lighting manufacturer which has affiliates across the country that provide high-end holiday decor for commercial and residential customers. Steve will present various marketing tactics and tips to the attending affiliates. Read More