Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in. Read More

Apple announced last Thursday that 450,000 iPads had been sold since arriving in stores the prior Saturday. So who are these early adopters?  Not surprisingly, they look a lot like iPhone owners. In fact, 43% already have iPhones and nearly half (48.7%) own iPod touch devices, according to a new iPad user survey from iPhone- and iPad-centric mobile ad network AdColony.
Among other findings, the firm found that 44.3% have a household income level of $100,000 or more and 58% have bachelor’s or graduate or other professional degrees. Read More

Treat our clients with the respect we want them to show us. Read More

I thought that would get your attention and yes this is real.
Making its way to a vagina near you is the Mooncup.  “The Healthy Alternative to Tampons”.
This British product called Mooncup (currently being marketed) is a silicone menses receptacle designed to replace tampons and sanitary pads. Sort of a diaphragm meets chamber pot, it’s a flexible reservoir for menstrual fluids that you scrunch up to insert and slide out to empty.  http://loveyourvagina.com
Every woman will use an average of 12,000 sanitary products in her life, Read More

Most traditional TV viewing continues to happen in the evening hours (M-SU 8-11pm) while “primetime” for online video viewing lasts from noon to 6pm, peaking at 4pm. Read More

To the likely relief of ESPN and CBS, which will both carry the Masters, Tiger Woods has announced that he will return to competitive golf for the tournament.
ESPN will be carrying the first and second round of the Masters April 8 and 9, while CBS has broadcast rights to the weekend rounds April 10 and 11, writes Mediaweek.
Woods’ sponsors are also likely relieved to hear of his imminent April return, though they will be watching his performance carefully. Read More

According to MediaDailyNews.com the long-predicted tipping point has arrived, with total U.S. digital advertising and marketing revenues set to surpass print revenues in 2010, according to a new study from Outsell, a consulting and research group serving the information industry.
Altogether, U.S. advertisers and marketers plan to spend $368 billion in 2010, Outsell found — up 1.2% from about $364 billion in 2009. Within the 2010 figure, 32.5% ($119.6 billion) will go to digital, Read More

Over the past few weeks I have been writing about who has actually been watching the Olympics and how viewership has been influenced.  Here are some interesting post-Olympics viewership statistics provided by the Nielsen Company. Read More

Feeling data rich and insight poor? We’re inundated with data. It’s everywhere. We have performance data from our marketing efforts. We can slice and dice it every which way. Drill down into minuet detail. Yet, the sheer volume can sometimes be more confusing than helpful. Making it easy to overlook the obvious.
I was talking to a marketer today who was struggling to glean some insights from a mass of campaign data. He had an impressive amount of data on every imaginable part of the campaign, Read More

Product placement for Toyota was thought to be a sure thing with more viewers making use of ad-skipping digital video recorders but this was not the case.
Toyota vehicles have been appearing in ABC’s hit show “Modern Family” as part of a product-placement deal struck with ABC that covers the entire 2009-2010 season.  The Toyota pact was struck well before the automaker recalled millions of its cars across several models.
The problem now is that Toyota simply can’t pull out of the deal since they are essentially part of the story line.  Read More