April 28th, 2021
By now, you’re aware that Apple will require all apps in the App Store to offer a prompt allowing users to opt in or out of tracking. This is called App Tracking Transparency (ATT), and it is being rolled out this week to iOS 14.5 users.
Initially, many experts were predicting that 20% of users would opt in to allow tracking. However, studies conducted by various mobile measurement partners have seen percentages as high as 42%. Read More