Wondering how to transition from classes to a career? Making the jump can be tricky, so here are some networking strategies you can use to find your new life in advertising.
Go to events.
I found out about Bozell’s internship program at Meet the Pros. Read More

Recently, an aspiring copywriter asked for some advice on his portfolio. This is what I told him:
Here’s a little feedback, with one caveat: ask five different creative directors for an opinion, and you’ll get five different answers. So take mine with a grain of salt.* Preferably, kosher salt; the rough, coarse kind. Read More

Marketers of America, I already know your Super Bowl ads are probably going to be a waste of money. Here’s why: The same know-it-alls who misread the American zeitgeist are the ones who are making your Super Bowl ad. Read More