Most kids looking for summer employment reduce themselves to getting coffee, flipping burgers or shoveling poo, but Bozell offers another option. Bozell has been recognized for an outstanding summer internship program. The application is rigorous: seeking only the most talented students to fulfill roles in various agency departments. Our objective this year was to create a fun and easy-to-use online application site for the intern program. We wanted to draw many quality applicants and a bit of traffic recognition for Bozell. Read More

Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in. Read More

We were all pretty excited with the recent release of Adobe’s CS5 software suite. The prospect of a software upgrade is always kind of fun, and there are some pretty cool new features in the mix. The most interesting aspect of the launch, however has nothing to do with their software. Adobe ran an all-digital campaign to announce, promote and launch CS5.

Have you ever wanted to know how well your website performs on mobile browsers? Luckily there are a few services that allow you to perform basic tests to determine load time and even a visual representation of how your website will look on certain devices. This can give you some key insights on whether or not you need to make structural modifications to your website if you are trying to appeal to a more mobile audience. Read More

When naming files and links in your website, use dashes to separate words instead of underscores. Most search engines, like Google, will read dash-separated words as individual keywords where they look at underscore-separated ones as one unit. Read More

I love zombie movies. There is something that has always excited me about the danger of an oncoming zombie apocalypse. How would I react and is it possible to be prepared? How can you stop the single minded, autopilot zombie when it approaches you?
During my train of zombie thought I realized that in a way I have become a zombie myself. Not the brain eating, shuffling kind, but the brain-numb digital kind. I whole-heartedly admit that I surf the web almost continuously. Read More

Google announced today that they will be adding an option to their popular Google Analytics service that will allow people to opt out of having their web surfing behavior tracked by the application. This move is likely motivated by Google taking heat from data privacy groups, and sounds great on the surface. For marketers and website owners, it has definite implications.

Looks like the gloves are off in the smartphone battle. Apple is currently the undisputed leader. They reinvented the phone and we all know it. They set the bar very high, and everyone else is trying to catch up. Think of what your standard cell phone looked like before the iPhone and what all the latest ones look like now. An amazing evolution in a very short period of time, spurred in large because of Apple’s innovation. It’s going to be very interesting over the next several months, because Google appears to be a great contender for knocking the iPhone off its throne.

I really really loved this latest post by Seth Godin. If we could dedicate more time to “wondering,” then more creative ideas would come forth. We spend a lot of time wandering and grasping at ideas and thoughts on the top of mind – especially when we are so slamming busy, we do not have time to stop to breathe. these moments of breath, air, white space – those are the times that brilliant ideas or at least seeds of brilliance come forth. Read More

When was the last time unsubscribing to an email made you chuckle? This was sure a first for me. I meant to click ‘view in browser’, but clicked ‘unsubscribe’ by mistake on today’s Groupon email. I’m glad I fat fingered it because I stumbled upon one of those marketing gems that I wish I’d thought of first.
Click here to see what happens when you click unsubscribe. There’s no audio track, but it’s pretty easy to create your own. Read More