There’s a (probably) apocryphal story about Henry Ford, that he told his advertising manager he was tired of seeing a particular Ford ad, and it was time to create a new one.
But the ad hadn’t actually appeared in the media yet. He was just tired of seeing it in interminable internal meetings, so he assumed everyone else would be bored with it, too. Read More

Finally, a weight loss brand got it right. Pretty much any of us who have ever dieted have developed an aversion to weight loss brands body shaming us at every turn. Lean Cuisine was no exception. Then their business started to wane which was a wake-up call that they weren’t resonating with their target audience – predominately women. Read More