March 10th, 2012
Video Content Curation
The topic of video curation here at SXSW brings forth many interesting points. Can computers with powerful algorithms ever truly be able to determine what types of video content people truly want to see? Can they understand what comedy is or even more specifically sarcasm? What about the ability to prank people? Read More
March 8th, 2012
New-fangled Research Method
Market research is always coming up with something new to help understand what people are up to. Measuring emotional arousal via a wristband is a new option to consider.
February 17th, 2012
Hanging Out in Google+
Sometimes hanging out can be more useful than it sounds. Google+ has a hangout function that many are experimenting with. According to WebsiteMonitoring.com, Google+ is projected to have 400 million users by the end of 2012 and brands have only been able to build their own page since November of 2011. Many are still unsure how effective the space will be for businesses. Read More
February 8th, 2012
Silence is Deadly
Story time: I once stayed at a well-known hotel. There were a few things that could have gone differently and, being in marketing and research, I wanted to let them know. When I got home I took the time to find their customer service email and wrote a detailed letter about my experience. I figured I would get a form email saying something about how customers are important and my letter would be read. This came and shortly after another email arrived saying I had shared my thoughts with the wrong department. Really? They hid the right department from my simple online search? Then, the email explained I had to submit my thoughts to the right department, but didn’t explain what department was the right one, or how to reach it. I wrote back and asked how to reach the right department. No answer. Wow. Read More
January 26th, 2012
Part 3: Celebrating 90 Years: The Peebler Era
Growing into One of the World’s Largest Agencies
In 1967, Morris Jacobs retired and handed the agency over to his son-in-law, Chuck Peebler. Peebler was determined to see the agency grow, and he wasted no time in setting Bozell & Jacobs on a path of aggressive growth—he acquired his first agency, Emerson Foote, Inc., that same year.
January 25th, 2012
Showrooming
I admit that I go to different stores for ideas. Sometimes I think I could spruce up my living room with new pillows. Other times, I want to see if there is anything new in the kitchen section that could make my amateur adventures easier. I image I am not the only one. And, I will price compare in the store through my phone or visit another store to see their ideas before deciding what I want. But, this only happens when I am browsing and have time, which is rare. Read More
January 21st, 2012
Wednesday the Internet Spoke. Friday Congress Listened.
A week ago, the bills seemed certain to pass. But in one week, the tides turned. SOPA is now dead. The PIPA vote is cancelled.
Mashable did a nice timeline: The Week That Killed SOPA: A Timeline
This battle is over, for now. But more bills will come. Because the piracy problem is far from over.
January 19th, 2012
Voices Heard #sopastrike
Prior to Wednesday, awareness and familiarity with the acronyms SOPA (Stop Online Piracy Act) or PIPA (PROTECT IP Act) was pretty low. Although there was chatter at the Consumer Electronics Show last week, until yesterday, the issues surrounding SOPA/PIPA were fairly unknown to the general public. Media coverage had been pretty limited. Read More
January 17th, 2012
We’re Joining the #Blackout SOPA Movement Wednesday
On Wednesday January 18, 2012, hundreds of sites around the country will go dark in support of the Stop SOPA movement. We’ll be one of them.
The blackout is a protest against proposed legislation in the United States – the Stop Online Piracy Act (SOPA) in the U.S. House of Representatives, and the PROTECT IP Act (PIPA) in the U.S. Senate – that, if passed, would seriously damage the free and open Internet. Read More