The Scott’s recap some of their insights and thoughts about what they learned during SXSW this year. It was a whirlwind trip packed with nonstop tech sessions followed by good ole Austin fun…yet somehow the Scott’s managed to take away some solid insights.  Learn more by watching our quick video.

It’s National Puppy Day today and at Bozell we take that very seriously. So seriously that Shiva, an office regular and my best dog-friend, got her own headshot to help celebrate. Read More

I have to admit I enjoy the new Ellen commercials for JCP, formally known as JCPenny and JCPenny’s. But, I always like Ellen and her return to the JCP store where she worked as a teenager is just as endearing. Read More

Have you heard our exciting news? Today’s New York Times reports that Bozell is one of only 15 advertising agencies in the country to be featured in the upcoming new AMC Network series “The Pitch.” Read More

As covered in a slew of other blog posts covering SXSW, there was one tech trend that climbed above the others this year, the geo-location meetup. Think of it as using your mobile phone location for connecting rather than just broadcasting. Read More

I sat in an interesting SXSW panel today called Using Psycology to Increase e-Commerce Conversion. While this may sound like a complex topic, it’s really quite simple…too many companies focus attention only on their competitors to innovate and miss out on other opportunities for better efficiencies because their focus is too narrow.  Read More

One of the more interesting panels I addend at SXSW was titled FutureShop – Virtual QR Stores NFC Receipts and more. The focus of the panel discussion was obviously mobile and how consumers have changed their behaviors. Read More

I was fortunate to get a front row seat to an interesting discussion with Kevin Smith at SXSW. Smith is a screenwriter, director, producer, comic book writer and content creator. He shared enlightening details about his career and childhood. His career has continuously transformed based on his desire to follow his passion as an artist.  Read More

We constantly hear how if we just follow our passions success will find us. It sounds wonderful, do what you love and you’ll never have to work a day in your life. Blogs, books, and countless articles are published every month stating stories of rare examples that we all strive for. The thought of this message is liberating, but often the reality is pretty unrealistic. Passion is often not enough, you also have to be able to run a business. Read More

I attended a SXSW with Writer and Director Joss Whedon. He has an amazingly quick wit and obvious passion for storytelling. Character development is critical in his writing. He feels that all characters in a film must have a reason to exist. Read More