Getting Generation Y to Care and Believe in Causes: Generation Y, which I belong to, seems to think that they know more than their parents these days. You could attribute this to the typical generational gap but maybe there’s really something to it. We’re at an interesting point in history where a message no matter how small can reach millions within a few clicks of mouse, and I find that to be amazing and powerful. My generation grew up along with the technology boom and it’s second nature to us because that’s all we’ve ever known. Today’s youth are in a prime position to shift how people change the world and a big part of that is because of digital space and social media. Read More

In this episode of Eternal Beta Scott Rowe and Nathan Anderson discuss the Surface – Microsoft’s new tablet aimed at competing with the iPad and even the ultrabook market. Nathan’s Nest, the learning thermostat, also just arrived and the two take a quick look at the product and discuss it’s unique features.

It’s time for the interns to confess, here’s the first confession from Christine!

Being here two weeks earlier than the other interns, I suppose you could call me this summer’s Yoda… okay, that’s a stretch! However, that extra time offered me a chance to get a heads up on the Bozell environment.

If I was asked to explain Bozell in one word I would definitely have to ask for another, but if someone was twisting my arm, I’d sum it up as “family.” I know it’s cheesy, but it’s not likely anyone who works here would disagree. Everyone cares about you and your projects, and collectively wants to reach success – as any business does – but Bozell makes it happen with a unique class that is hard to find. Read More

Now this is a story all about how

Our lives got flipped, turned upside down

And we’d like to take a minute just sit a spell

We’ll tell you how we became interns at a place called Bozell.

Read More

This morning I read:

With smartphone use soaring, mobile marketing offers an almost guaranteed way for small-business owners to attract more customers — and more sales.

Wow. This is very presumptuous and a little naive.

Read More

Bozell’s behind the scenes of AMC’s The Pitch.

The Pitch is AMC’s new original docu-series where two advertising agencies go head-to-head to compete for a piece of real business. Of the 26,000 agencies in the world, Bozell was one of 15 agencies chosen to participate.

Bozell’s main concern with doing the show was that the agency would not be portrayed accurately. Without control of the final edit, there were no guarantees. But Studio Lambert, the show’s producer and creator of CBS’s Undercover Boss, helped convince the managing partners that they would merely document behind-the-scenes agency activity. After much trepidation, the partners decided, win or lose, this would be a good opportunity to show the rest of the country that smart, creative thinking is alive and well in the Midwest.

Read More

This week Scott Rowe and Nathan Anderson of Bozell discuss three interesting topics. YouTube turns seven years old. Entrepreneurs have become the heroes of the tech industry but there is a large number of Intrapreneurs who are changing their industries. The duo also discuss secondary primary language. Share your thoughts on the blog or on the Bozell Youtube Channel.

This week Scott Rowe and Nathan Anderson of Bozell discuss three interesting topics. When iOS 6 is released Apple will no longer be leveraging Google Maps data. Streaming entertainment has increased dramatically and traditional cable networks are beginning to require cable subscription verification in order to allow online video streaming. On the mobile sales front they guys will discuss how iPads have now become responsible for 4% of total retail revenue. Share your thoughts on the blog or on the Bozell Youtube Channel.

In the third episode of Eternal Beta, Scott Rowe and Nathan Anderson shake it up a little bit and discuss three hot digital topics…Google Drive, Microsoft’s new deal with Barnes & Noble, and Pinterest.  Google has a new document storage product called Drive. Will it be able to make a splash in this heavily competitive market? Microsoft has a shiny new partnership with retailer Barnes & Noble. This deal shot Barnes & Noble stock through the roof, but what effect will it have on Microsoft’s patent disputes? Lastly the guys share their thoughts on Flickr’s new sharing ability with Pinterest. Very interesting indeed.  Share your thoughts on the blog or on the Bozell Youtube Channel.

Click HERE to check out previous episodes of Eternal Beta.

“Sell where you share.” Online anyway.

Gumroad is a new online sales portal that only charges a small amount to use the services. According to the website, it’s a fixed fee of 25 cents plus a 5% charge of sale price per item sold. However, there is no monthly fee and each product gets a custom product URL. If the item doesn’t sell, no one loses any additional money. Although the product producer might experience some embarrassment without sales because the only way anyone knows about an available product is when the producer shares the URL. There is no store, virtual or otherwise, to explore, but content can be shared in all online social spaces. Read More