I am not Burger King’s target market.  I don’t even eat fast food.  However, I have to admit that I got a little chuckle out of their “Flame” cologne….originally released for the holidays, apparently it was hard to get your hands on.  But it is now back in stock at http://www.firemeetsdesire.com/
The Barry White-esque voice and overly cheesy graphics are just bad enough to be kinda good.  Plus, for just $3.99 you can enjoy the flame-broiled qualities of the Whopper calorie-free.  Read More

Obviously we (especially us in Media) are continuing to be at the forefront of what more traditional media outlets are doing to adapt to the change in the media landscape and what plans they have for engaging consumers in an environment where they can get any information, anytime, and in multiple ways.  Below is an example of what some of the most “traditional” national print publications are investing in to ensure they continue (and hope to gain) their current/future audiences:
“The Wall Street Journal’s print edition and The New York Times Online will both introduce new elements Thursday morning as The Journal makes a play for new ad revenue and The Times tries to increase its allure to web surfers. Read More

A company that we have used the past couple years in NCC which focuses primarily on Spot Cable today announced that it has booked $1 billion in annual ad sales for the first time in its 20-year history.  This is a network that we have used to help us plan and buy media in multiple makets simultaneously dating back to the FNB One-of-a-Card Campaign.  By way of comparison, when NCC launched in 1988––at the time it was known as National Cable Advertising––total billing was around $10 million, Read More

There are numerous reasons why a person should obey the speed limit. Safety. Legality. Even energy conservation and a smaller carbon footprint. I ignore them
I drive fast.
In a world full of vices, it’s about all I have left. I love to drive. Every time I get in my car to commute, I have 25 miles from point A to B. About twenty of those miles are on eight-lane highway. Might as well make the most of them. Read More

Bill Bernbach once said: “I warn you against believing that advertising is a science.” But in tough economic times when CFOs begin to question and cut budgets, many marketing people feel the pressure – or are outright asked – to justify their brand advertising through scientific measurement.
     This is dangerous ground.
     We can measure practically anything in this business: awareness, preference, recall, linkage, attention, motivation, ad nauseum. We can tell you where a reader’s eyes focus when seeing an ad for the first time. Read More