Creative marketing communications firm Bozell today announced its 2012 summer interns: Ryan Cromley, Creative Center Art College; Tara Grieser, University of Nebraska-Lincoln; Lauren Naughton, Creighton University; Chayse Barr, Northwest Missouri State University; Christine Dunn, University of Nebraska at Omaha; and Alexandra Nguyen, Wichita State University. This year’s class will work with the Assistance League of Omaha to build brand awareness of the organization and drive sales at its community thrift shop. Read More

Now this is a story all about how
Our lives got flipped, turned upside down
And we’d like to take a minute just sit a spell
We’ll tell you how we became interns at a place called Bozell. Read More

This week Scott Rowe and Nathan Anderson of Bozell discuss three interesting topics. When iOS 6 is released Apple will no longer be leveraging Google Maps data. Streaming entertainment has increased dramatically and traditional cable networks are beginning to require cable subscription verification in order to allow online video streaming. On the mobile sales front they guys will discuss how iPads have now become responsible for 4% of total retail revenue. Share your thoughts on the blog or on the Bozell Youtube Channel. Read More

In the final recap video for the 2012 SXSW, the Scott’s discuss if advertising agencies should begin to act more like technology startup companies. There are many digital agencies who are weighing whether or not to jump into creating their own products or to remain in the same business model of waiting for their clients to assign projects. The Scott’s go over both the positive aspects and challenges that this could bring an advertising agency. Read More

As covered in a slew of other blog posts covering SXSW, there was one tech trend that climbed above the others this year, the geo-location meetup. Think of it as using your mobile phone location for connecting rather than just broadcasting.

One of the more interesting panels I addend at SXSW was titled FutureShop – Virtual QR Stores NFC Receipts and more. The focus of the panel discussion was obviously mobile and how consumers have changed their behaviors. Read More

I attended a SXSW with Writer and Director Joss Whedon. He has an amazingly quick wit and obvious passion for storytelling. Character development is critical in his writing. He feels that all characters in a film must have a reason to exist. 

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Aisles dedicated to male shoppers are coming to stores near you. Recent research has revealed that men shop too <gasp>. Actually, there is a trend that men are doing more of the household shopping. Despite the fact that bachelors have been shopping for themselves for years, it is family level shopping changes that are causing changes in below-the-line marketing. Read More

There have recently been a lot of fun things happening around dogs and cats. In particular, adoptable animals are getting special attention. Even OK Go made a video last year using all shelter dogs for their “White Knuckles” song. Read More