First National Bank

Husker Red

As the Official Bank of Husker Nation, First National Bank plays a large role on game days. To fuel excitement for the start of the season, Bozell developed a campaign that got to the heart of Husker fever. With progressive billboards that built up to game day and an online video, Bozell helped First National Bank tap into the psyche of Husker fans everywhere.

The Video

Viewers who visit are presented with a get-your-game-face-on video.

Print Ad

A single ad with a prominent QR code placed in popular Husker-related publications also led viewers to the video.

The season is getting closer. Hearts are beating faster. And we're all...