As the Official Bank of Husker Nation, First National Bank plays a large role on game days. To fuel excitement for the start of the season, Bozell developed a campaign that got to the heart of Husker fever. With progressive billboards that built up to game day and an online video, Bozell helped First National Bank tap into the psyche of Husker fans everywhere.
Viewers who visit FNBhuskers.com are presented with a get-your-game-face-on video.
A single ad with a prominent QR code placed in popular Husker-related publications also led viewers to the video.