Born & Raised Campaign
Sometimes, you just have to get back to your roots. That was the driving thought behind First National Bank's latest campaign, "Born & Raised." Instead of promoting a product or some sort of special rate, First National wanted to focus on what mattered to them the most: their customers, their employees and their city. They wanted a campaign that demonstrated how connected they are to the community and how proud they are to be part of its history...and future.