Bozell, a full-service advertising and public relations agency, has been named agency of record for College of Saint Mary. Bozell will be responsible for managing branded and initiative-based marketing efforts including strategy, creative, digital, media planning and buying, and public relations.
College of Saint Mary is a thriving Catholic university making education more accessible and affordable for women. CSM fosters potential and leadership through academic excellence, scholarship and lifelong learning. The University offers undergraduate and graduate degrees in many of today’s highest-paying, in-demand fields, including physician assistant studies, occupational therapy, nursing, science, education, business and legal studies.
“We had heard only good things about Bozell, and we were not disappointed when we called on them to help us announce that College of Saint Mary was going to reduce tuition,” said Dr. Maryanne Stevens, RSM, president of College of Saint Mary. “The team has been nothing short of extraordinary – from beginning to end. Since we made the announcement, the number of compliments we have received has been tremendous. We’ve gotten praise from our faculty, students and board members, as well as the general public and peers in higher education. We have been overwhelmed by the work and the camaraderie displayed by their entire team. It’s an honor to call them our agency of record.”
“We couldn’t be more thrilled to partner with College of Saint Mary,” said Jackie Miller, CMO of Bozell. “They are not only a respected and storied Omaha institution, but they are currently at the forefront of some important initiatives, and we are excited to partner with them to build on the foundation that has been established.”
“Perfect. That’s how I would describe my experience with Bozell,” added Greg Fritz, vice president for strategic marketing and communications for College of Saint Mary. “Under tight and intense deadlines, and the highest of expectations, they nailed it every time. They’ve pushed our brand to a level we never thought possible, and their thinking has been right on track with what we’ve wanted to accomplish. The future is bright for College of Saint Mary, and we’re so lucky to have Bozell along for the ride. They’ve been an amazing contribution to our team.”
To view some of the work Bozell has already completed for College of Saint Mary, click here.