College of Saint Mary has always been a college founded on the belief that education should be accessible and affordable for all women. So while other colleges and universities continued to increase tuition, they decided to drop theirs by 33%. What they wanted to ensure, however, was that people saw this move for what it was – a way to make things right. So we came up with a campaign that not only represented the strength behind the college, but also featured the strong, capable women who make up the student body. Overall, it was a bold campaign that paired perfectly with the bold move.