Get Zombie Prepared


We put a fresh spin on zombies by creating a wacky story line. First, Westlake promoted preparedness for defense against zombies with tongue-in-cheek tips and tool ideas. The zombies took notice and protested for equal treatment, vowing to live in peace with humans. Westlake listened, encouraged tolerance and provided tips to help zombies delay their decay. The campaign was rolled out over 30 days culminating with a home page takeover on Halloween.