To promote the grilling department at Westlake Hardware, we created a humorous take on the infamous dating sites. Meet Grill Match, where, based on your attitude and answers to a few questions, you'll be matched with the grill of your dreams.
Seven different types of grills were personified in short, over-the-top videos to entertain the viewer while still communicating key product benefits.
Point of Sale
In store, profiles were placed on display grill models. Unique QR codes on each profile page linked the viewer to that specific grill's bio video.
Because grilling enthusiasts are extremely active social media participants, we created a Facebook app.