Is Animation Right for Your Brand?

Apart from “Spiderverse,” there are several other movies that come to mind when thinking of styles that break the mold. “Puss in Boots: The Last Wish” (2022) and “Teenage Mutant Ninja Turtles: Mutant Mayhem” (2023) are two such examples, the latter of which championed a particularly memorable, crayon-like style that permeated every inch of its grungy, fictitious world. Much of LAIKA Studio’s work, such as “Coraline” (2009) and “Kubo and the Two Strings” (2016), exists within its own, eclectic universe, though the stop-motion medium is, in a way, its own beast that stands apart from 2D and 3D animated films.

Pressing play on your in-game advertising strategy

These days, almost anyone can play video games. From mobile apps to PC and console gaming, this pastime is more accessible than ever. And with so many people in front of screens, it’s a great opportunity to reach your audience with in-game advertising. But what’s the most effective way to advertise to those who enjoy gaming? Read on to find out about this growing demographic, and why incorporating in-game advertising into your digital marketing strategy can help you unlock success.

Uncle Ben was right. With great power, comes great responsibility; especially when it comes to using artificial intelligence (AI) tools to help with your marketing strategy. In part three of Marketing Then & Now’s series on AI, Andy Spaulding, Director of Operations and Finance at Bozell, identifies misconceptions about AI’s capabilities, discusses how these tools will evolve in the coming years, and even offers up advice for marketers who want to get started with ChatGPT. Listen now to find out how you can start using this new technology to enhance your marketing efforts.

A guide for brands

From hot-button political issues to trending news topics, brands often struggle with whether they should create social posts on sensitive occasions. And as the 22nd anniversary of the 9/11 terrorist attacks approaches, you may be wondering what to say, and how best to say it. Read on to learn the dos and don’ts of posting on this important day.

Imagine … a social media platform that has text-based posts and uses hashtags. A timeline feed where users can collaborate and connect. A space for doom-scrollers and content creators alike.

You’re thinking Twitter … right? WRONG. I’m talking about Meta’s new platform Threads.

Fair trade. Eco-friendly. Carbon neutral. Sustainability claims are front and center in products and services across nearly every industry. And it shows: It’s a market worth more than $14 trillion a year. So how can you successfully frame up eco-minded copy in your marketing, while still standing out from the pack? Here are five easy tips to help you craft an effective sustainability message, no matter the industry.

In part two of our series on artificial intelligence, Creative Director John Vogel talks about the ethics of creating content with AI. For example, should you tell a client when you’ve used AI to create something? Do you need to give ChatGPT a byline? And should creative directors worry about being replaced by AI? In our latest episode of Marketing Then & Now, John explores the murky ethics of AI-generated copy and imagery, discusses why we’re still in the “dial-up phase” of AI, and outlines how your business can utilize AI assistance (the right way) to create engaging marketing campaigns.

The answer is yes and no. How’s that for annoying?

Wait! Don’t go anywhere just yet. Give me a chance to explain.

For any marketers who are still choosing to ignore AI as if it’s a fad, or, even worse, getting defensive about how AI “can’t do what I do,” I urge you to stop that immediately. To bury your head in the sand is not only disadvantageous to your career, but you’re also potentially doing your clients a disservice. Plus, no one wants to get left in the dust, and that’s exactly where you’ll be if you don’t read the rest of this article and shift your perspective.

With technologies like predictive analysis, natural language processing, machine learning, and chatbots, the future promised to us by The Jetsons doesn’t seem all that farfetched anymore. But what are the limitations of using AI tools to supercharge your business’ marketing efforts? And what can they excel at? In part one of this new series, Bozell’s Chief Marketing Officer Jackie Miller highlights the shortcomings of this new tech, as well as how marketers can use it to create campaigns that meet your audience at the right time, the right place, and with the right messaging (without freaking them out).

Ownership group grows with addition of husband-wife team

Bozell, a full-service marketing and communications agency founded in 1921, announced today that it has added two new owner-operators to its ownership group. Longtime Bozell employees Laura and Andy Spaulding have joined Kim Mickelsen, Robin Donovan and Jackie Miller as owners, effective immediately.