Latest

April 26th, 2017

Robin Donovan

When Big Brands Step In It

Everyone knows that your brand is your public face so when you screw up publicly, you hurt your brand, right? Not necessarily. Brands are far more complicated than that.  Read More

April 20th, 2017

bozell

Bozell and Jacobs Inducted into the Omaha Business Hall of Fame

Leo Bozell (1886-1946) and Morris Jacobs (1895-1987), founders of Omaha advertising agency Bozell, were inducted into the Omaha Business Hall of Fame by the Greater Omaha Chamber Wednesday, April 19. Read More

April 20th, 2017

Tracy Koeneke

TV Advertising: The Good, The Bad and The Ugly

Anyone else out there scratching their heads when it comes to television advertising these days? This is how I see it.

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April 17th, 2017

jbrowe

How’s YOUR Innovation Mojo? Points to Ponder.

Innovation has been in the spotlight recently.  Again.   But not in the usual celebratory, award-winning sort of way.  Rather, it was failure to innovate that was getting attention.

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April 5th, 2017

bozell

Bozell Adds Three New Staff Members

Bozell, a full-service advertising and public relations agency, announces the addition of three new employees to the account service, creative and administrative departments.  Read More

April 5th, 2017

Kim Mickelsen

Pepsi, from the Eyes of a Marketing Teacher

In the college marketing class I taught at Creighton, I used Coke vs. Pepsi brand comparison as part of the curriculum. Based on my studies of the two brands, here’s a quick perspective on the now-viral commercial:  Read More

April 5th, 2017

keggenberg

Take the Insta-Plunge: Why Your Brand Should be on Instagram

With so many social media platforms at our immediate disposal, it’s important for brands to thoughtfully choose the best fit for them. Taking the Instagram leap is worth the risk. Read More

April 4th, 2017

Laura Spaulding

Ad Council. It’s Kind of a Big Deal.

Bozell recently got a shout out in AdWeek for work that we did on several Ad Council initiatives back in the day. The AdWeek article was honoring 75 years of Ad Council campaigns. Being a nerd for the history of Bozell, I had to know what we worked on. Read More

March 31st, 2017

Robin Donovan

Should Anti-Social Media Be a Thing?

Merriam-Webster defines social as something positive or enjoyable: relating to or involving activities in which people spend time talking to each other or doing enjoyable things … Read More

March 23rd, 2017

Kim Mickelsen

E-commerce Trends and Behaviors in 2017

Omni-channel. Dynamic Ads. Connecting brick-and-mortar stores with e-commerce sites seamlessly. This isn’t just industry jargon, it’s e-commerce trends and behaviors that marketers and companies will strive for throughout 2017. Read More