First National Bank Unforgettable Firsts

Unforgettable Firsts

First National Bank is one of a few banks in the country that has built its reputation, business and clientele by putting people first, always. So we wanted to develop an integrated campaign that focused on the customers as opposed to a product line. Our goal was to actually evoke an emotional connection with the people. What we created was the Unforgettable Firsts campaign.

The campaign was comprised of many elements, including this manifesto video that we shared online.