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Thinking › Issues ›

2011 Issue 3

IN THIS ISSUE

Everything Old is New Again


by Kim Mickelsen

Advertising

The NCAA men's College World Series (CWS) has been played in Omaha for more than 60 years. And many of the same fans have come year after year after year. It’s become a pilgrimage. So you’d think it would be old hat, but this year was the first year at a brand new downtown stadium, built for...

Do you have too many shiny objects?


by Bozell

Social Media

Any of this sound familiar? Big flashy & sexy headlines seem to announce new outlets you have to join every week. With so many shiny new objects coming at us all the time, it’s a wonder how we marketers don’t go blind. Most marketers find it hard enough just to keep up with their current...

Changing Your Brand


by Bozell

Brand Management

Judging from the thousands of publications, websites, speakers and consulting practices focused on change and transition management, many companies have trouble changing. Many times, when a company announces they are “changing” its brand, its trouble centers around an understanding of what it...

Let's Give Them Something to Talk About


by Bozell

Customer Focus, Insights

When it comes to health care, moms are one of the most coveted audiences. And with good reason: they control the majority of health care decisions. According to BabyCenter.com, 93 percent of moms manage the health and wellbeing of the entire household – from their own to their spouse’s,...

Market to Me on My Own Terms


by Bozell

Customer Focus, Digital

Today’s digital marketing landscape is a lot more different than it used to be. The days of simply sending an email newsletter, or regularly posting to your blog and calling it good, are over. Consumers are increasingly savvy and too familiar with general mass-marketing techniques. Their...