The advertising world would be nothing if it weren’t for the media department. When you watch a TV commercial or hear a radio spot or click on an ad, what you see and hear is the creative. But at the center of all of them is a media team that has asked and answered 100 questions before placing those ads, making sure the right people are watching that TV commercial or listening to that radio spot or clicking that ad. And it’s not just traditional media buys anymore. Factor in digital and social buys, search engine marketing, and artificial intelligence, and it gets complicated. That’s why we’ve asked our media team to share a few tips, trends and insights, so you can be sure you’re getting the most out of your media buys.