The Almighty Ad Dollar of 2020
With the constant evolution and addition of streaming content and social and digital platforms, the landscape of paid media continues to change month after month. As marketers, it’s difficult to keep up. And during these somewhat uncertain times, being smarter and more proactive with your paid media plan could be just what you need to keep your business in the black. That’s why, in this issue of Thinking, we’ve pinpointed some of the most important tips, strategies and takeaways that will help you reach your target audience and spend your marketing dollars more effectively and efficiently.