Have a hard time comprehending what you’re hearing at the latest media presentation? Help is right below. Here are a handful of media terms that you may or may not know.
Impression: When someone sees your ad.
Click: When someone actually clicks on your ad.
Reach: The percentage of people who see your ad.
Frequency: The number of times people see your ad.
CPM (Cost Per Thousand): The price you pay for every 1,000 impressions.
CTR (Click Through Rate): How often someone clicks on your ad.
CPC (Cost Per Click): How much you pay every time someone clicks on your ad.
Native Ad: Advertising designed to blend in with surrounding editorial content.
SEO (Search Engine Optimization): What helps your website appear high within a person’s search results.
SEM (Search Engine Marketing): Using paid advertising tactics to help your website appear high within a person’s search results.
Behavioral Targeting: Advertising to someone based on their past behaviors.
Contextual Targeting: Advertising to someone based on where they are likely to be at the moment.
Location or “Geo” Targeting: Advertising to someone based on where they have been/are currently located.
Cookie: Information stored on a person’s computer that remembers his/her preferences, that then advertisers use to target a consumer.
OTT (Over the Top) Device: A device connected to or built within a TV to facilitate the delivery of Internet-based video content (e.g., Roku and Playstation Vue).
Connected TV (“Smart TVs”): Television sets connected to the Internet via OTT devices.
Addressable TV: Technology that allows publishers to show different ads to different households while they are watching the same program.
Daypart: How TV and radio outlets describe and sell their inventory (i.e., “Network Prime” from 8:00 p.m. to 10:00 p.m.).
Pre-Roll and Mid-Roll Video: An online video commercial that appears prior to or as a break in video content, respectively.