tag: TV spot Archives - Bozell

June 2nd, 2014

The inside scoop on Toilet Paper

A year or so ago I was asked – through my blog on menopause – to participate in helping to “name” a new product offering by Kimberly-Clark. They wanted a cute/clever name for the pairing of toilet paper and wipes for women 50+. I was aghast!
What were they thinking? More to the point, what were they implying? That women 50+ leak waste? Read More

January 2nd, 2014

Using Simplicity Brilliantly

We all have our own opinions about what makes for good ads, but there are undeniably some things that tend to crop up over and over again.
An ad can’t be good if it doesn’t get the point across in a way that resonates with and is compelling to the target audience. If it can achieve both of those goals and remain simple – it’s brilliant! Read More