tag: Orange juice packaging

January 4th, 2009


Brand UPdate…or Brand DOWNgrade? You decide.

As we were sitting over Sunday morning coffee and checking out the latest and greatest deals, we ran across a coupon for Tropicana Orange juice.
Instead of the cool twist on a classic packaging with the image of red striped straw in the orange, the brand had done a major belly flop by “genericizing” it’s brand into something that you would see on the Kmart shelves circa 1990.  I liked the old packaging. It worked. (I mean, Read More