As we were sitting over Sunday morning coffee and checking out the latest and greatest deals, we ran across a coupon for Tropicana Orange juice.
Instead of the cool twist on a classic packaging with the image of red striped straw in the orange, the brand had done a major belly flop by “genericizing” it’s brand into something that you would see on the Kmart shelves circa 1990.  I liked the old packaging. It worked. (I mean, Read More