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tag: media rebates Archives - Bozell

June 24th, 2016

Robin Donovan

Media Kickbacks and Rebates?

The Upfront section of the June 13th issue of AdWeek has brought to light an issue that has perplexed me for nearly 20 years. The article discusses the recent ANA eight-month study focusing on media buying practices. The study has highlighted some “disconnects” between media buying organizations and their clients. One of the major concerns addressed is the fact that many media buying organizations regularly receive kickbacks and rebates from the media as an incentive to buy. Read More