February 4th, 2010
Super Bowl XLIV will be only broadcast digitally – a first. CBS has reached its goal of selling out the commercial inventory. Advertisers caught a break this year and paid $2.5 million to $2.8 million per commercial for one 30-second in-game spot compared to a year ago, when NBC sold 30-second spots for around $3 million each.
This year’s ad roster includes Hyundai, Audi, Honda Motor, Chrysler’s Dodge, E-Trade, Go Daddy, Dr Pepper, Coca-Cola, Cars.com, CareerBuilder, Read More