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April 15th, 2010

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iPad Early Adopters

Apple announced last Thursday that 450,000 iPads had been sold since arriving in stores the prior Saturday. So who are these early adopters?  Not surprisingly, they look a lot like iPhone owners. In fact, 43% already have iPhones and nearly half (48.7%) own iPod touch devices, according to a new iPad user survey from iPhone- and iPad-centric mobile ad network AdColony.
Among other findings, the firm found that 44.3% have a household income level of $100,000 or more and 58% have bachelor’s or graduate or other professional degrees. Read More