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tag: engaged consumers

December 1st, 2008

bozell

Advertising in Tough Economic Times. Should Advertisers Hold Back?

Many marketers are wondering right now what the best advertising approach is in these tough times.  I say spend but spend wisely.  Go into the marketplace with a sound strategic plan that will allow greater frequency with a more efficient use of limited dollars.   When the majority of your competition is reducing ad spend during this time GET OUT THERE!  Now more than ever marketers have the ability to gain marketshare and keep in front of engaged consumers.  Read More