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tag: Dove Archives - Bozell

May 17th, 2017

Robin Donovan

Can we Talk, Dove?

Your ‘Real Beauty’ campaign is awesome. When it launched more than 10 years ago, it got my attention in a positive way. I am more inclined to trust a company that understands and celebrates what’s real. You made me a fan. Read More

June 24th, 2010

bozell

Are You in the Know? Embrace Digital.

Embrace digital not as a competitor to traditional services, but as a complement.
Digital services continue to be the primary growth engine, but traditional revenue streams are expected to remain significantly larger throughout the forecast period.  Digital spending in the US is expected to account for 26% of all E&M spending in 2014, up from 19% in 2009.  
Overall US advertising is expected to increase at a 2.6 % CAGR from $159 billion in 2009 to $180 billion in 2014.   Read More