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tag: diapers

July 19th, 2010

bozell

Diapers Are The Latest Fashion Accessory

Forget cute bows or baby suspenders. Diapers are the latest fashion accessory to hit the runway.

Kimberly-Clark’s Faux-Jean Huggies are flying off the shelves at local retailers. Similarly, P&G is countering with a limited-edition fashion offering of its own this month, a series of 11 diaper styles from designer Cynthia Rowley called “Pampers by Cynthia Rowley Collection,” available exclusively at Target and Target.com.
The faux-denim diapers are selling well. The Little Movers franchise is up 15% post [denim] vs. Read More