tag: Diamond Days Archives - Bozell

March 30th, 2009

Kim Mickelsen

Diamond Days on 13th Street

Borsheims, a jewelry store known for its extensive selection, exemplary customer service and exceptional “Borsheims price,” was looking for a way to capitalize on the excitement in Omaha during the College World Series timeframe. The idea of Diamond Days was born.
Diamond Days main objectives were to sell diamond stud earrings, launch a trade-up program, and obtain lead information from new customers. A tent was designed that replicated the famous Borsheims Box with a burgundy bow, Read More